Amanda Loftis
Greensboro, North Carolina,United States
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Amanda Loftis is a highly accomplished and innovative leader with over fifteen years of experience in product management and user experience design, specializing in SaaS and enterprise software solutions. She is passionate about understanding user needs and translating them into intuitive, impactful products that drive business growth and user satisfaction. Amanda has a strong track record of leading cross-functional teams, defining product vision, and executing go-to-market strategies. She is known for her ability to bridge the gap between technical development and business objectives, fostering a collaborative environment to deliver exceptional results. Amanda is a proponent of data-driven decision-making and agile methodologies, continuously seeking to optimize processes and enhance product performance. She is also an advocate for diversity and inclusion in the tech industry.
Professional Summary
Amanda Loftis's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Launched Award-Winning Enterprise Platform
Led the product strategy and launch of a new enterprise SaaS platform, which acquired over 10,000 B2B users within the first year and received the 'Innovator of the Year' award from Tech Solutions Magazine.
Increased User Engagement by 40%
Spearheaded a major UX overhaul for a flagship product, resulting in a 40% increase in daily active users and a 25% improvement in customer satisfaction scores by simplifying workflows and enhancing usability.
Scaled Product Team and Operations
Successfully grew the product management team from 3 to 15 members, implementing scalable processes and mentorship programs that improved team efficiency and fostered a culture of innovation.
Keynote Speaker on 'Human-Centered AI'
Delivered a keynote presentation at the Global Product Summit 2023, discussing the ethical implications and practical applications of human-centered design in artificial intelligence products.
Educational Background
Psychology
University of North Carolina at Greensboro - Year 2009
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Company Overview
MediavineMediavine is a full-service ad management company for content creators. They help thousands of independent publishers optimize their ad revenue through advanced ad technology, exclusive partnerships with advertisers, and dedicated support. Mediavine focuses on providing sustainable, long-term revenue solutions, emphasizing site speed, user experience, and publisher education to help creators build thriving online businesses.
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