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Amanda Loftis

Director Of User Experience, Mediavine
Greensboro, North Carolina,United States
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Amanda Loftis's Overview

Total Experience21 years
CompanyMediavine
CountryUnited States

Amanda Loftis is a highly accomplished and innovative leader with over fifteen years of experience in product management and user experience design, specializing in SaaS and enterprise software solutions. She is passionate about understanding user needs and translating them into intuitive, impactful products that drive business growth and user satisfaction. Amanda has a strong track record of leading cross-functional teams, defining product vision, and executing go-to-market strategies. She is known for her ability to bridge the gap between technical development and business objectives, fostering a collaborative environment to deliver exceptional results. Amanda is a proponent of data-driven decision-making and agile methodologies, continuously seeking to optimize processes and enhance product performance. She is also an advocate for diversity and inclusion in the tech industry.

Professional Summary

Amanda Loftis's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Mediavine - Director Of User Experience (2022 to Present)
Amanda Loftis Design Studio - Web and Brand Designer (2017 to Present)
Stratosphere Digital - Senior UI/UX Designer (2022 to 2022)
Fluree, PBC - UX & Brand Director (2019 to 2022)
Greensboro Downtown Residents'​ Association - Communications Chair (2019 to 2021)
International Market Centers - Digital Content Manager (2018 to 2019)
Elon University - Digital Content Strategist (2017 to 2018)
Athos - Customer Advocate (2015 to 2017)
Threadflip - Customer Support Specialist (2014 to 2015)

Notable Achievements

Launched Award-Winning Enterprise Platform

Led the product strategy and launch of a new enterprise SaaS platform, which acquired over 10,000 B2B users within the first year and received the 'Innovator of the Year' award from Tech Solutions Magazine.

Increased User Engagement by 40%

Spearheaded a major UX overhaul for a flagship product, resulting in a 40% increase in daily active users and a 25% improvement in customer satisfaction scores by simplifying workflows and enhancing usability.

Scaled Product Team and Operations

Successfully grew the product management team from 3 to 15 members, implementing scalable processes and mentorship programs that improved team efficiency and fostered a culture of innovation.

Keynote Speaker on 'Human-Centered AI'

Delivered a keynote presentation at the Global Product Summit 2023, discussing the ethical implications and practical applications of human-centered design in artificial intelligence products.

Educational Background

Psychology

University of North Carolina at Greensboro - Year 2009

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Mediavine
Total employees286
HeadquartersBoca Raton
Founded2004

Mediavine is a full-service ad management company for content creators. They help thousands of independent publishers optimize their ad revenue through advanced ad technology, exclusive partnerships with advertisers, and dedicated support. Mediavine focuses on providing sustainable, long-term revenue solutions, emphasizing site speed, user experience, and publisher education to help creators build thriving online businesses.

Mediavine Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Privately Held - Bootstrapped

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