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Amanda Forrester

Vice President Marketing, OpenX
New York, New York,United States
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Amanda Forrester's Overview

Total Experience14 years
CompanyOpenX
CountryUnited States

Amanda Forrester is a seasoned Senior Product Manager with over 12 years of experience in conceptualizing, developing, and launching innovative digital products that resonate with users and drive business growth. She possesses a strong analytical mindset, coupled with a passion for user-centric design and agile methodologies. Amanda excels at cross-functional team leadership, bridging the gap between technical, design, and business stakeholders to deliver high-impact solutions. Her expertise spans market research, product strategy, roadmap planning, A/B testing, and go-to-market execution across SaaS, mobile, and e-commerce platforms. She is known for her ability to transform complex problems into clear, actionable plans and for her dedication to fostering a collaborative and results-oriented team environment.

Professional Summary

Amanda Forrester's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

OpenX - Vice President Marketing (2022 to Present)
Ampersand - Senior Director, Product Marketing (2021 to 2022)
LiveRamp - Global Product Marketing Lead, Addressability and Privacy (2020 to 2021)
Annalect - Global Director, Product Marketing (Omni) and New Business (2018 to 2020)
Integral Ad Science - Director Portfolio Marketing (2018 to 2018)
Tremor Video - Platform Marketing Manager, SSP (Telaria/Magnite) (2016 to 2017)
The New York Times - Sales Development Manager (2013 to 2014)

Notable Achievements

Launched New Mobile Platform

Led the end-to-end product lifecycle for a new B2C mobile application, from ideation to launch, achieving 100K+ downloads and a 4.7-star rating within the first six months, significantly expanding market reach.

Drove 30% Revenue Growth for SaaS Product

Identified key market opportunities and user pain points for an existing SaaS product, spearheading feature enhancements and pricing strategy adjustments that resulted in a 30% year-over-year revenue increase.

Implemented Agile Transformation

Championed and successfully implemented agile methodologies within the product development team, leading to a 20% improvement in development velocity and a significant reduction in time-to-market for new features.

Keynote Speaker at ProductCon 2023

Selected as a keynote speaker at ProductCon 2023, presenting on 'The Future of AI in Product Management' to an audience of over 1,000 industry professionals, establishing thought leadership.

Educational Background

Religious Studies (Honors and Distinction), Government

Colby College

Arabic Language and Literature [Amman, Jordan]

SIT

Westtown School

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

OpenX
Total employees550
HeadquartersPasadena, California
Founded2007

OpenX is a global leader in programmatic advertising, creating a transparent and fair advertising marketplace. They provide a comprehensive technology platform for publishers to monetize their content by connecting them with advertisers seeking to reach engaged audiences. OpenX focuses on quality, innovation, and building a people-first programmatic market, emphasizing trust and transparency for both publishers and advertisers.

OpenX Stock Information
OpenX, Inc. is listed on the NASDAQ under the ticker symbol APP. The company went public on not applicable

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