Amanda Latifi

Co-founder / CEO, Hafta Have
Los Angeles, California,United States
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Who Is Amanda Latifi?

Total Experience20 years
CompanyHafta Have
CountryUnited States

Amanda Latifi is a dynamic and results-oriented marketing strategist with over a decade of experience in digital marketing, brand management, and product launch campaigns. She possesses a strong analytical mindset, enabling her to translate complex data into actionable insights and innovative marketing strategies. Amanda is passionate about leveraging technology to create engaging customer experiences and drive business growth. She has a proven track record of leading cross-functional teams and managing multi-channel campaigns for both startups and established corporations, consistently exceeding performance targets.

Amanda Latifi LinkedIn pageCompany Website

How Did Amanda Latifi's Career Path Shape Their Journey?

Amanda Latifi's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Hafta Have - Co-founder / CEO(2015 to Present)
Whipclip - Consultant: Marketing / Branding, Editorial (App), Marketing(2015 to 2016)
SILENT LABS, LLC - Head of Marketing and Business Development(2013 to 2015)
Fahlo - Head of Marketing - acq. by WME(2013 to 2015)
Energy BBDO - Freelance Strategy Director(2013 to 2013)
DDB - Senior Brand + Digital Strategist(2011 to 2013)
FCB Chicago - Senior Strategic Planner(2010 to 2011)
Y&R Brands Chicago - Brand Planner(2008 to 2008)

What Are Amanda Latifi's Key Achievements?

Global Brand Revitalization Campaign Lead

Spearheaded a global brand revitalization campaign for a leading consumer electronics firm, resulting in a 25% increase in brand awareness and a 15% uplift in sales within the first year.

Digital Transformation Initiative

Successfully led a digital transformation initiative, implementing new marketing automation tools and CRM integrations that improved lead generation efficiency by 40% and customer retention by 18%.

Product Launch Excellence Award

Received the 'Product Launch Excellence Award' for orchestrating the go-to-market strategy for three flagship products, exceeding initial sales projections by an average of 30%.

Thought Leadership in Digital Marketing

Regularly invited speaker at industry conferences and contributor to leading marketing publications on topics such as AI in marketing, data-driven personalization, and future of customer engagement.

What's Amanda Latifi's Educational Background?

MA, Advertising (Account Planning)/Marketing Minor

The University of Texas at Austin - Year 2005

Summer Studies, Global Advertising

University of London - Year 2006

BA, Psych/Sociology

Birmingham-Southern College - Year 2000

Buying Intent Signals for Amanda Latifi

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
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Corporate Finance
Corporate Finance

Company Overview

Hafta Have
Total employees10
HeadquartersNew York
Founded2012

Hafta Have was a social commerce platform that enabled users to create and share shoppable wish lists. It aimed to bridge the gap between product discovery on social media and actual purchasing by allowing users to curate items they desire and share them with friends, potentially driving sales for retailers. The platform was designed to make social recommendations actionable. Hafta Have was acquired by Infor in 2015.

Company Website
Hafta Have Funding Information
Unknown - Total Funding Raised
$1.2M - Most recent funding amount
1 - Number of funding rounds
December 1, 2012 - Latest funding round
Lead Investors:
Hearst Ventures
BOLDstart Ventures
Andrew Mitchell
Michael Yavonditte
Quotidian Ventures

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