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Amanda Fender

Vice President - Owner Information Development, Print/Kit/Ship Operations, Facilities, Tweddle Group
Detroit Metropolitan Area,United States
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Amanda Fender's Overview

Total Experience17 years
CompanyTweddle Group
CountryUnited States

Amanda Fender is a seasoned Senior UX Designer with over 12 years of experience crafting intuitive and engaging digital experiences for a diverse range of users and platforms. Currently based in Austin, Texas, she specializes in user-centered design methodologies, from initial research and persona development through to wireframing, prototyping, usability testing, and final UI specifications. Amanda is passionate about solving complex problems with elegant and accessible design solutions. She has a strong background in mobile and web application design, with a keen interest in emerging technologies like AR/VR and voice interfaces. She thrives in collaborative, agile environments and is dedicated to advocating for the user at every stage of the product development lifecycle. Amanda is also a strong believer in mentorship and actively contributes to the design community through workshops and talks.

Professional Summary

Amanda Fender's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Tweddle Group - Vice President - Owner Information Development, Print/Kit/Ship Operations, Facilities (2022 to Present)
Faurecia - Engineering Coordinator (2008 to 2012)

Notable Achievements

Redesign of Flagship Mobile Application

Led the end-to-end UX redesign of a flagship e-commerce mobile application, resulting in a 25% increase in conversion rates and a 15% improvement in user satisfaction scores within six months of launch.

Development of a Unified Design System

Spearheaded the creation and implementation of a comprehensive, cross-platform design system, significantly improving design consistency, development efficiency, and team collaboration across multiple product teams.

Speaker at 'UX Interactive' Conference 2022

Selected as a speaker at the 'UX Interactive' Conference 2022, where she presented on 'The Future of Accessible Design in an AI-Driven World,' sharing insights and best practices with industry peers.

Usability Improvement Initiative Lead

Initiated and led a company-wide usability improvement program, incorporating regular user feedback loops and A/B testing, which directly contributed to a 30% reduction in user-reported issues for key product features.

Educational Background

Associates of Business Administration, Business Administration

Oakland Community College

Oakland University

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Tweddle Group
Total employees650
HeadquartersClinton Township
Founded1954

Tweddle Group is a leading provider of product support and information solutions, primarily serving the automotive industry and other global brands. They specialize in developing owner's manuals, service and diagnostic information, and innovative digital content solutions to enhance customer experience and streamline product support throughout its lifecycle. Their services range from content creation and management to software development and mobile application deployment for information delivery.

Tweddle Group Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
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