Amanda Canastar is an accomplished Lead UX Researcher and Strategist with 12 years of experience dedicated to understanding user needs and translating them into intuitive and impactful digital experiences. She excels in mixed-methods research, usability testing, and human-centered design principles. Amanda has a proven track record of leading cross-functional teams to deliver innovative solutions for SaaS platforms, e-commerce, and mobile applications. She is passionate about mentoring junior researchers and advocating for ethical design practices within the tech industry. Outside of her professional endeavors, Amanda is an avid photographer and enjoys exploring new cultures.
Amanda Canastar's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led the end-to-end UX research and design for a major redesign of a flagship SaaS product's dashboard, resulting in a 30% increase in task completion rates and a 25% reduction in user-reported errors within six months post-launch.
Conceptualized and implemented a centralized user research repository, significantly improving knowledge sharing across product teams and reducing redundant research efforts by an estimated 15% annually.
Delivered a well-received keynote presentation on 'The Future of Empathetic AI in UX' at the international UX Insight Conference, sharing innovative approaches to integrating AI ethically into user-facing products.
Authored an influential article series on practical steps for building empathy into digital product design, featured on a leading industry publication and widely cited by peers.
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Strategic Retail Solutions (SRS) is a national retail services company specializing in in-store merchandising, resets, remodels, new store setups, and fixture installations. They serve retailers and consumer packaged goods (CPG) manufacturers by providing skilled labor and project management to ensure brand consistency and optimize product presentation at the point of sale. Their goal is to help clients enhance the shopping experience and drive sales through effective in-store execution.
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