Amanda Canastar
Utica-Rome Area,United States
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Amanda Canastar is an accomplished Lead UX Researcher and Strategist with 12 years of experience dedicated to understanding user needs and translating them into intuitive and impactful digital experiences. She excels in mixed-methods research, usability testing, and human-centered design principles. Amanda has a proven track record of leading cross-functional teams to deliver innovative solutions for SaaS platforms, e-commerce, and mobile applications. She is passionate about mentoring junior researchers and advocating for ethical design practices within the tech industry. Outside of her professional endeavors, Amanda is an avid photographer and enjoys exploring new cultures.
Professional Summary
Amanda Canastar's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of Core Product Dashboard
Led the end-to-end UX research and design for a major redesign of a flagship SaaS product's dashboard, resulting in a 30% increase in task completion rates and a 25% reduction in user-reported errors within six months post-launch.
Established User Research Repository
Conceptualized and implemented a centralized user research repository, significantly improving knowledge sharing across product teams and reducing redundant research efforts by an estimated 15% annually.
Keynote Speaker at UX Insight Conference 2023
Delivered a well-received keynote presentation on 'The Future of Empathetic AI in UX' at the international UX Insight Conference, sharing innovative approaches to integrating AI ethically into user-facing products.
Published 'The Empathetic Interface'
Authored an influential article series on practical steps for building empathy into digital product design, featured on a leading industry publication and widely cited by peers.
Educational Background
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Company Overview
Strategic Retail SolutionsStrategic Retail Solutions (SRS) is a national retail services company specializing in in-store merchandising, resets, remodels, new store setups, and fixture installations. They serve retailers and consumer packaged goods (CPG) manufacturers by providing skilled labor and project management to ensure brand consistency and optimize product presentation at the point of sale. Their goal is to help clients enhance the shopping experience and drive sales through effective in-store execution.
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