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Alysse Soll is a highly accomplished and transformative leader with extensive experience spanning over two decades in the sports, entertainment, and media industries. She is currently the President of New York City Football Club (NYCFC), where she spearheads the club's business operations, strategic growth initiatives, marketing, and fan engagement. Known for her innovative approach to brand building and revenue generation, Alysse has a proven track record of driving commercial success and fostering strong partnerships. Prior to NYCFC, she held significant leadership roles at prominent organizations such as Endeavor (formerly WME | IMG), the National Football League (NFL), and Time Warner Cable Media. Her expertise lies in strategic marketing, business development, digital media, and building high-performance teams.
Alysse Soll's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Oversees all business aspects of the Major League Soccer club, driving strategy, revenue, marketing, community relations, and overall growth for one of the league's prominent teams.
Led the development of integrated marketing solutions for global brands by leveraging Endeavor's vast network of assets in sports, entertainment, and fashion.
Held key marketing and media roles at the National Football League, contributing to brand growth, fan development, and media strategy for one of the world's most powerful sports leagues.
Recognized as one of the most influential women in the sports business, highlighting her leadership, innovation, and impact on the industry.
Consistently demonstrated an ability to develop and execute strategies that enhance brand value, drive revenue, and deepen connections with fans across various platforms.
Harvard Business School - Year 2011
Cornell University
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Underdog Venture Team is an early-stage venture capital firm that invests in ambitious founders building companies for diverse and underserved markets. They focus on pre-seed and seed stage startups, providing not only capital but also strategic guidance and access to their network to help 'underdog' entrepreneurs succeed and build impactful businesses.
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