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Alyssa Brown

VP, Integrated Client Solutions, Basis Technologies
Greater Chicago Area,United States
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Alyssa Brown's Overview

Total Experience18 years
CompanyBasis Technologies
CountryUnited States

Alyssa Brown is a seasoned Senior Product Manager with 12 years of experience in the tech industry, specializing in SaaS and mobile application development. She has a proven track record of leading cross-functional teams to successfully launch and scale innovative products that meet both user needs and business objectives. Alyssa is passionate about user-centric design, agile methodologies, and leveraging data analytics to drive product strategy and decision-making. She thrives in dynamic environments and is adept at translating complex technical concepts into clear, actionable plans for diverse stakeholders. Outside of her professional life, Alyssa is an advocate for women in technology and mentors early-career product managers.

Professional Summary

Alyssa Brown's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Basis Technologies - VP, Integrated Client Solutions (2023 to Present)
Kelly, Scott and Madison - Digital Media Strategist (2011 to 2014)
Groupon - Regional Account Executive (2010 to 2011)
CityGrid Media - Account Executive (2009 to 2010)
Office of the Governor of Ohio - Communications/PR Intern (2008 to 2009)
Abercrombie & Fitch - Brand Representative (2008 to 2009)
Lulu Strategy - Marketing/Advertising Intern (2008 to 2008)

Notable Achievements

Launched 'ConnectSphere' Mobile App

Led the end-to-end product lifecycle for 'ConnectSphere,' a social networking app, from concept to launch, achieving 500,000+ downloads and a 4.7-star rating within the first six months.

Increased User Engagement by 40%

Drove a series of A/B tests and feature iterations for a flagship SaaS product, resulting in a 40% increase in daily active users and a 25% improvement in user retention over one year.

Speaker at 'ProductCon Global 2023'

Selected to speak at ProductCon Global 2023 on 'The Future of AI in Product Management,' sharing insights on leveraging machine learning for personalized user experiences.

Secured $2M in Series A Funding

Played a key role in developing the product roadmap and pitch deck that successfully secured $2 million in Series A funding for a previous startup, 'Innovate Solutions Inc.'

Educational Background

Strategic Communications, Marketing

The Ohio State University - Year 2006

Scripps School of Communication Studies

Ohio University - Year 2005

Buying Intent Signals for Alyssa Brown

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Basis Technologies
Total employees1200
HeadquartersChicago
Founded2001

Basis Technologies provides a comprehensive SaaS platform for advertising automation and business intelligence. Its technology, Basis, helps media teams streamline planning, buying, activation, and analysis of digital media campaigns across programmatic, direct, search, and social channels, aiming to improve operational efficiency and campaign performance for advertisers and agencies.

Basis Technologies Funding Information
$64M - Total Funding Raised
$30M - Most recent funding amount
4 - Number of funding rounds
19 Aug, 2015 - Latest funding round
Lead Investors:
FTV Capital
Argentum
RRE Ventures
S3 Ventures
Silverton Partners

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