Alycia Horn is a results-oriented Marketing Director with over 12 years of experience in digital strategy, brand management, and product marketing within the SaaS and technology sectors. She possesses a strong track record of developing and executing innovative marketing campaigns that drive customer acquisition, engagement, and revenue growth. Alycia is adept at leveraging data analytics to uncover market insights and optimize campaign performance. She is passionate about building high-performing teams and fostering a collaborative environment to achieve ambitious business objectives. Known for her strategic thinking and creative problem-solving skills, Alycia excels at translating complex technical products into compelling value propositions for diverse audiences.
Alycia Horn's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led the cross-functional team responsible for launching a new flagship SaaS product globally, exceeding initial sales targets by 35% within the first six months and increasing market share by 5%.
Spearheaded a digital transformation initiative that overhauled the company's online presence, resulting in a 50% increase in website traffic and a 25% improvement in lead conversion rates over 18 months.
Recognized for developing an innovative content marketing strategy that significantly boosted organic search rankings and established the company as a thought leader in its niche.
Consistently received high praise for mentoring junior marketers and fostering a team environment that encourages growth, creativity, and high performance, leading to improved team retention rates.
University of Virginia
Temple University - James E. Beasley School of Law
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Comcast Corporation is a global media and technology company. It operates through three primary businesses: Comcast Cable (providing Xfinity brand internet, video, mobile, and voice services), NBCUniversal (media, entertainment, and theme parks), and Sky (one of Europe's leading media and entertainment companies). Comcast aims to connect people to moments that matter by delivering innovative products and experiences.
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