Allison Metcalfe
San Francisco, California,United States
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Allison Metcalfe is a highly accomplished and visionary leader in customer experience and marketing, currently serving as the Global Head of Customer Experience at LiveRamp. With over 18 years of experience, she excels in leveraging data, technology, and human-centered design to build and scale world-class customer journeys that drive loyalty, advocacy, and business growth. Allison is known for her strategic mindset, her ability to inspire and lead global teams, and her passion for transforming customer interactions into meaningful relationships. She has a strong track record in SaaS, data technology, and digital marketing, consistently delivering measurable results and championing customer-centricity within organizations.
Professional Summary
Allison Metcalfe's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global CX Strategy Implementation
Successfully designed and rolled out a global customer experience strategy at LiveRamp, significantly improving key metrics such as Net Promoter Score (NPS) and customer retention across diverse markets.
Leadership in Customer Advocacy Programs
Pioneered and scaled customer advocacy programs that amplified customer voices, generated valuable user-generated content, and demonstrably influenced new business acquisition.
Data-Driven Personalization at Scale
Championed the use of data analytics and AI to deliver personalized customer experiences at scale, leading to increased engagement and higher customer lifetime value in previous roles.
Keynote Speaker and Industry Contributor
Recognized as a thought leader, frequently invited to speak at industry conferences and events on topics including customer experience transformation, data ethics in marketing, and building customer-first cultures.
Educational Background
BA, Journalism, Sociology
University of St. Thomas - Year 1999
Literature, Social Work
Oxford Brookes University - Year 2001
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Company Overview
XensamXensam is a Software Asset Management (SAM) solutions provider. Their platform helps organizations gain visibility and control over their software licenses, optimize software spending, ensure compliance, and reduce audit risks. For end-users in IT and procurement, this means streamlined license management, significant cost savings, and a clear understanding of software usage across the enterprise, ultimately leading to better IT governance and financial efficiency.
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