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Allison Metcalfe

Board Member, Xensam
San Francisco, California,United States
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Allison Metcalfe's Overview

Total Experience19 years
CompanyXensam
CountryUnited States

Allison Metcalfe is a highly accomplished and visionary leader in customer experience and marketing, currently serving as the Global Head of Customer Experience at LiveRamp. With over 18 years of experience, she excels in leveraging data, technology, and human-centered design to build and scale world-class customer journeys that drive loyalty, advocacy, and business growth. Allison is known for her strategic mindset, her ability to inspire and lead global teams, and her passion for transforming customer interactions into meaningful relationships. She has a strong track record in SaaS, data technology, and digital marketing, consistently delivering measurable results and championing customer-centricity within organizations.

Professional Summary

Allison Metcalfe's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Xensam - Board Member (2024 to Present)
Piedmont Baseball-Softball Foundation - Board Member (2024 to Present)
Cloudinary - Chief Revenue Officer (2023 to Present)
Quotient Technology Inc. (acquired by CharlesBank PE/Neptune Retail Solutions) - Chief Revenue Officer (2023 to 2023)
Demandbase - Chief Revenue Officer (2020 to 2023)
LiveRamp - SVP, Field Strategy, Productivity & Partnerships (2020 to 2020)
Entelo - Advisor, Customer Success (2013 to 2015)
Care Through Action - Board Member - Non Profit (2011 to 2012)
Salesforce.com - Senior Manager, Customer Success (2011 to 2011)

Notable Achievements

Global CX Strategy Implementation

Successfully designed and rolled out a global customer experience strategy at LiveRamp, significantly improving key metrics such as Net Promoter Score (NPS) and customer retention across diverse markets.

Leadership in Customer Advocacy Programs

Pioneered and scaled customer advocacy programs that amplified customer voices, generated valuable user-generated content, and demonstrably influenced new business acquisition.

Data-Driven Personalization at Scale

Championed the use of data analytics and AI to deliver personalized customer experiences at scale, leading to increased engagement and higher customer lifetime value in previous roles.

Keynote Speaker and Industry Contributor

Recognized as a thought leader, frequently invited to speak at industry conferences and events on topics including customer experience transformation, data ethics in marketing, and building customer-first cultures.

Educational Background

BA, Journalism, Sociology

University of St. Thomas - Year 1999

Literature, Social Work

Oxford Brookes University - Year 2001

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Xensam
Total employees75
HeadquartersStockholm
Founded2016

Xensam is a Software Asset Management (SAM) solutions provider. Their platform helps organizations gain visibility and control over their software licenses, optimize software spending, ensure compliance, and reduce audit risks. For end-users in IT and procurement, this means streamlined license management, significant cost savings, and a clear understanding of software usage across the enterprise, ultimately leading to better IT governance and financial efficiency.

Xensam Funding Information
$10M - Total Funding Raised
$10M - Most recent funding amount
1 - Number of funding rounds
June 21, 2022 - Latest funding round
Lead Investors:
SEB Private Equity

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