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Allison McMillan

Director of Sales and Account Management, Brafton Inc.
Dallas, Texas,United States
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Allison McMillan's Overview

Total Experience10 years
CompanyBrafton Inc.
CountryUnited States

Allison McMillan is a results-driven Senior Product Manager with over 12 years of experience in conceptualizing, developing, and launching innovative SaaS products and digital solutions. She excels at bridging the gap between technical teams and business stakeholders, translating complex user needs into actionable product roadmaps. Allison has a strong background in agile methodologies, user experience (UX) design principles, and market analysis, consistently delivering products that exceed user expectations and drive business growth. She is passionate about leveraging data analytics to inform product strategy and fostering collaborative, high-performing teams.

Professional Summary

Allison McMillan's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Brafton Inc. - Director of Sales and Account Management (2024 to Present)
Belo + Company - Senior Account Manager (2019 to 2020)
Globe Runner - Account Manager (2016 to 2017)
Texas Westmoreland Coal Company - Business Intern (2014 to 2014)

Notable Achievements

Launched Flagship SaaS Platform 'SynergyHub'

Led the end-to-end product lifecycle for 'SynergyHub,' a collaborative workspace platform, achieving 50,000+ active users and a 25% MoM growth rate within the first year post-launch. Oversaw market research, feature prioritization, UX design, and GTM strategy.

Increased User Engagement by 40%

Championed a data-driven initiative to revamp the user onboarding experience for a key mobile application, resulting in a 40% increase in daily active users and a 15% reduction in churn rate within six months.

Product Innovator of the Year Award 2022

Received the company's 'Product Innovator of the Year' award for conceptualizing and successfully pitching a new AI-powered personalization feature set, projected to increase customer lifetime value by 18%.

Speaker at 'ProductCon Global'

Selected as a speaker at 'ProductCon Global 2023,' presenting on 'Ethical AI in Product Management' to an audience of over 1,000 product leaders and professionals.

Educational Background

Bachelor of Arts (B.A.), Communications- Public Relations & Business

The University of Texas at Arlington - Year 2013

General Studies

Temple College - Year 2010

Buying Intent Signals for Allison McMillan

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Brafton Inc.
Total employees275
HeadquartersBoston
Founded2008

Brafton is a full-service content marketing agency that creates data-led strategies and engaging content to drive results for clients across diverse industries. They offer a comprehensive suite of services including SEO, social media marketing, video production, graphic design, email marketing, and website development, aiming to enhance brand visibility, audience engagement, and lead generation.

Brafton Inc. Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Castle Pines Capital LLC

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