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Allison Buck

Sales Director, InMarket
New York City Metropolitan Area,United States
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Allison Buck's Overview

Total Experience9 years
CompanyInMarket
CountryUnited States

Allison Buck is an accomplished product leader with nearly 12 years of experience in the technology sector, currently shaping the future of AI-driven analytics as Senior Director of Product Management at Salesforce. She holds an MBA from UC Berkeley's Haas School of Business and a BA in Economics & International Relations from the University of Pennsylvania. Allison excels in transforming complex data into actionable insights, driving product strategy for CRM and enterprise SaaS solutions. With a background in management consulting and a passion for user-centric design, she has consistently led teams to deliver innovative products that empower businesses and enhance user experiences.

Professional Summary

Allison Buck's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

InMarket - Sales Director (2024 to Present)
GroundTruth - Associate Account Executive, Platform Team (2021 to 2022)
Actors'​ Equity Association - Actor (2015 to 2020)

Notable Achievements

Leadership in AI Product Strategy at Salesforce

Drives the product vision and execution for AI-powered analytics within Salesforce, significantly contributing to the capabilities of products like CRM Analytics and enhancing how businesses leverage data for informed decision-making.

Inventorship on Predictive Analytics Patent

Co-inventor of a U.S. patent (US-20200042833-A1) for 'Generating suggested actions using predictive models,' demonstrating innovation in applying AI to create smarter, more proactive enterprise software.

Influential Speaker on Data and AI

Recognized as a thought leader and speaker at prominent industry events, such as TrailblazerDX, where she shares insights on the practical applications of AI and analytics in transforming business operations.

Driving Growth of Enterprise Analytics Solutions

Instrumental in the development, launch, and scaling of key analytics products at Salesforce, focusing on user adoption, customer success, and delivering measurable business value through advanced data visualization and insight generation tools.

Educational Background

Bachelor's degree, Theatre Arts

Cornell University

Buying Intent Signals for Allison Buck

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

InMarket
Total employees380
HeadquartersCulver City
Founded2010

InMarket is a leader in commerce media and real-time activation, utilizing a wealth of location, shopper, and SKU-level purchase data to reach consumers at every stage of the path-to-purchase. They provide solutions for brands and agencies to drive in-store and online traffic, sales, and loyalty through precise geo-targeting and programmatic advertising campaigns. InMarket focuses on understanding consumer behavior and intent to deliver relevant experiences that influence purchasing decisions.

InMarket Funding Information
$35M - Total Funding Raised
$25M - Most recent funding amount
2 - Number of funding rounds
Sep 10, 2019 - Latest funding round
Lead Investors:
Triangle Peak Partners
Blackstone

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