Allison Geyer
Madison, Wisconsin,United States
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Allison Geyer is a seasoned and strategic content marketing leader with over a decade of experience, particularly renowned for her work in the B2B SaaS industry. She excels at building and scaling content programs that drive organic growth, brand awareness, and customer acquisition. Allison is known for her ability to translate complex technical concepts into compelling narratives that resonate with diverse audiences. Her expertise spans content strategy, SEO, editorial management, team leadership, and leveraging data analytics to optimize content performance and demonstrate ROI. She is passionate about creating high-quality, valuable content that educates, engages, and converts.
Professional Summary
Allison Geyer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Senior Manager, Content & Editorial at G2
Led and scaled G2's extensive content and editorial operations, significantly growing organic traffic, domain authority, and lead generation through high-quality, data-driven content. Oversaw a large team of writers, editors, and strategists.
Development of G2's 'Learn Hub'
Played a pivotal role in conceptualizing, launching, and expanding G2's 'Learn Hub,' establishing it as a leading resource for software buyers and industry professionals seeking insights on B2B technology.
Content Marketing Speaker & Thought Leader
Frequently invited to speak at industry conferences and webinars, sharing her expertise on content marketing best practices, SEO, and building effective content teams in the SaaS space.
Data-Driven Content Strategy Implementation
Championed the use of data and analytics to inform content strategy, identify content gaps, measure performance, and continuously improve the impact of content marketing initiatives.
Educational Background
BA, Journalism and Spanish
University of Wisconsin-Madison - Year 2009
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Company Overview
FetchFetch is a popular mobile rewards app that allows users to earn points by scanning their shopping receipts from any store, including grocery stores, restaurants, and online retailers. These points can then be redeemed for gift cards to a wide variety of popular brands, such as Amazon, Target, Starbucks, and more. The app aims to make saving money effortless for consumers while providing valuable purchasing data and engagement opportunities for partner brands. It has become one of the leading receipt-scanning apps in the United States.
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