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Allison Geyer

Sr. Director of Corporate Communications, Fetch
Madison, Wisconsin,United States
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Allison Geyer's Overview

Total Experience15 years
CompanyFetch
CountryUnited States

Allison Geyer is a seasoned and strategic content marketing leader with over a decade of experience, particularly renowned for her work in the B2B SaaS industry. She excels at building and scaling content programs that drive organic growth, brand awareness, and customer acquisition. Allison is known for her ability to translate complex technical concepts into compelling narratives that resonate with diverse audiences. Her expertise spans content strategy, SEO, editorial management, team leadership, and leveraging data analytics to optimize content performance and demonstrate ROI. She is passionate about creating high-quality, valuable content that educates, engages, and converts.

Professional Summary

Allison Geyer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Fetch - Sr. Director of Corporate Communications (2022 to Present)
Fetch Rewards - PR and Social Strategy (2021 to 2022)
Fetch Rewards, Inc. - Growth Marketing (2020 to 2022)
Isthmus - Staff Writer (2015 to 2019)
La Crosse Tribune - Reporter (2012 to 2014)
Henry Vilas Zoo - Public Relations (2012 to 2012)
La Comunidad News LLC - Bilingual Reporter and Columnist (2011 to 2012)
WisPolitics.com - Reporting Intern (2011 to 2012)
The Daily Cardinal - Staff Writer (2010 to 2011)

Notable Achievements

Senior Manager, Content & Editorial at G2

Led and scaled G2's extensive content and editorial operations, significantly growing organic traffic, domain authority, and lead generation through high-quality, data-driven content. Oversaw a large team of writers, editors, and strategists.

Development of G2's 'Learn Hub'

Played a pivotal role in conceptualizing, launching, and expanding G2's 'Learn Hub,' establishing it as a leading resource for software buyers and industry professionals seeking insights on B2B technology.

Content Marketing Speaker & Thought Leader

Frequently invited to speak at industry conferences and webinars, sharing her expertise on content marketing best practices, SEO, and building effective content teams in the SaaS space.

Data-Driven Content Strategy Implementation

Championed the use of data and analytics to inform content strategy, identify content gaps, measure performance, and continuously improve the impact of content marketing initiatives.

Educational Background

BA, Journalism and Spanish

University of Wisconsin-Madison - Year 2009

Buying Intent Signals for Allison Geyer

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Fetch
Total employees1300
HeadquartersMadison, Wisconsin
Founded2013

Fetch is a popular mobile rewards app that allows users to earn points by scanning their shopping receipts from any store, including grocery stores, restaurants, and online retailers. These points can then be redeemed for gift cards to a wide variety of popular brands, such as Amazon, Target, Starbucks, and more. The app aims to make saving money effortless for consumers while providing valuable purchasing data and engagement opportunities for partner brands. It has become one of the leading receipt-scanning apps in the United States.

Fetch Funding Information
$578M - Total Funding Raised
$50M - Most recent funding amount
7 - Number of funding rounds
13 Apr, 2023 - Latest funding round
Lead Investors:
SoftBank Vision Fund 2
ICONIQ Growth
NielsenIQ
Greycroft
Headline (formerly e.ventures)
Animoca Brands
DST Global

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