Allison Geyer is a seasoned and strategic content marketing leader with over a decade of experience, particularly renowned for her work in the B2B SaaS industry. She excels at building and scaling content programs that drive organic growth, brand awareness, and customer acquisition. Allison is known for her ability to translate complex technical concepts into compelling narratives that resonate with diverse audiences. Her expertise spans content strategy, SEO, editorial management, team leadership, and leveraging data analytics to optimize content performance and demonstrate ROI. She is passionate about creating high-quality, valuable content that educates, engages, and converts.
Allison Geyer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led and scaled G2's extensive content and editorial operations, significantly growing organic traffic, domain authority, and lead generation through high-quality, data-driven content. Oversaw a large team of writers, editors, and strategists.
Played a pivotal role in conceptualizing, launching, and expanding G2's 'Learn Hub,' establishing it as a leading resource for software buyers and industry professionals seeking insights on B2B technology.
Frequently invited to speak at industry conferences and webinars, sharing her expertise on content marketing best practices, SEO, and building effective content teams in the SaaS space.
Championed the use of data and analytics to inform content strategy, identify content gaps, measure performance, and continuously improve the impact of content marketing initiatives.
University of Wisconsin-Madison - Year 2009
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