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Allison Lesser

Director, Global Marketing Director (Consultant), VERISIGN
Sterling, Virginia,United States
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Allison Lesser's Overview

Total Experience29 years
CompanyVERISIGN
CountryUnited States

Allison Lesser is a dynamic and results-oriented Product Management leader with over 12 years of experience in driving product strategy, development, and market launch for innovative SaaS and enterprise software solutions. She possesses a strong acumen for identifying market opportunities, translating complex user needs into actionable product roadmaps, and leading cross-functional teams to deliver high-impact products. Allison is passionate about user-centric design, data-driven decision-making, and fostering collaborative environments to achieve ambitious business goals. She has a proven track record of scaling products from conception to significant market adoption in competitive industries. Allison is also a keen advocate for mentorship within the tech community.

Professional Summary

Allison Lesser's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

VERISIGN - Director, Global Marketing Director (Consultant) (2025 to Present)
StraighterLine - Vice President, Digital Marketing at StraighterLine (2023 to 2024)
The Great Courses - Sr Director, Marketing Acquisition (2018 to 2023)
The Freed Vance Research Group, LLC - Director of Marketing Research (2014 to 2016)
Lesser Lane Consulting, LLC - Marketing Consultant (2014 to 2016)
Envision EMI - Director of Digital Marketing (2013 to 2014)
K12 - Director, Product Marketing (2011 to 2013)
AOL - Program Director, Voice of the Customer (2011 to 2011)
AOL - Senior Manager, Product Optimization & Audience Insights (2010 to 2011)
PricewaterhouseCoopers - Consultant (1998 to 2001)

Notable Achievements

Scaled Flagship SaaS Product to 1M+ Users

Led the product strategy and execution for a core SaaS offering, resulting in user growth from 100K to over 1 million active users within three years and a 150% increase in ARR.

Innovator of the Year Award 2021

Received the company-wide 'Innovator of the Year' award for conceptualizing and launching a new AI-powered analytics module that significantly improved customer retention by 25%.

Keynote Speaker at ProductCon 2023

Delivered a keynote presentation on 'The Future of AI in Product Management' at ProductCon 2023, sharing insights with an audience of over 2,000 industry professionals.

Successful International Market Expansion

Spearheaded the product localization and go-to-market strategy for expansion into three new international markets, achieving profitability in each region within 18 months.

Educational Background

Master of Business Administration - MBA, Marketing

University of Maryland - Year 2003

BA, Finance, Global Business concentration

Virginia Tech - Year 1994

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

VERISIGN
Total employees930
HeadquartersReston, Virginia
Founded1995

Verisign is a global provider of domain name registry services and internet infrastructure, enabling internet navigation for many of the world's most recognized domain names. It operates the authoritative registry for .com, .net, .cc, .tv, .name, .gov, and .edu top-level domains, as well as two of the world's 13 root name servers. Verisign ensures the security, stability, and resiliency of key internet infrastructure and services, including providing Root Zone Suffix management services, and operating two of the 13 global internet root servers.

VERISIGN Stock Information
VERISIGN, Inc. is listed on the NASDAQ under the ticker symbol VRSN. The company went public on January 29, 1998

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