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Alison Williams

Director Of Strategy and Growth, UK, US & EU, CARMA
United Kingdom,United Kingdom
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Alison Williams's Overview

Total Experience19 years
CompanyCARMA
CountryUnited Kingdom

Alison Williams is a seasoned and highly respected communications professional with over 18 years of experience in public relations, corporate communications, and reputation management. As a Member of the Public Relations and Communications Association (MPRCA), she upholds the highest standards of ethical practice and strategic thinking in the industry. Alison specializes in developing and executing comprehensive communication strategies that align with business objectives, enhance brand visibility, and engage key stakeholders. Her expertise spans crisis communications, media relations, internal communications, digital PR, and sustainability messaging. She is known for her ability to navigate complex issues, provide insightful counsel to senior leadership, and lead high-performing teams to deliver measurable results. Alison is passionate about the power of authentic storytelling and its impact on building trust and driving organizational success.

Professional Summary

Alison Williams's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

CARMA - Director Of Strategy and Growth, UK, US & EU (2025 to Present)
Cision - Account Director, Premium Team (2016 to 2019)
Gorkana - Associate Account Director, Agency Team (2015 to 2016)
Hu-Jiang, Shanghai - Content Producer and Editor (2010 to 2011)
SDSU Office of International Affairs - International Studies Student Advisor (2008 to 2008)
KELO Television News - Television Reporting Intern (2008 to 2008)

Notable Achievements

Led Global Rebranding Campaign

Successfully orchestrated and executed a global rebranding campaign for a FTSE 250 company, resulting in a 25% increase in positive media sentiment and a 15% uplift in brand recognition scores within the first year.

Crisis Communications Management Award

Received an industry award for effectively managing communications during a significant corporate crisis, mitigating reputational damage and maintaining stakeholder confidence through transparent and timely engagement.

Development of ESG Communications Framework

Pioneered and implemented a comprehensive Environmental, Social, and Governance (ESG) communications framework for a multinational corporation, significantly improving their sustainability reporting and stakeholder perception.

Mentor of the Year (Internal Company Award)

Recognized for exceptional mentorship and development of junior PR professionals, fostering a culture of learning and growth within her communications team.

Educational Background

Msc, Global Media and Communications

The London School of Economics and Political Science (LSE) - Year 2009

MA, Chinese Media and Journalism

Fudan University - Year 2010

BA, Broadcast Journalism; French, Global Studies; International Affairs

South Dakota State University - Year 2005

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

CARMA
Total employees750
HeadquartersLondon
Founded1984

CARMA is a global media intelligence provider that offers media monitoring, analysis, and evaluation services. They help organizations understand media impact, measure PR effectiveness, and gain actionable insights from media coverage across print, online, social, and broadcast channels to inform strategic communications and business decisions.

CARMA Funding Information
Not applicable - Total Funding Raised
Not applicable - Most recent funding amount
Not applicable - Number of funding rounds
Not applicable - Latest funding round
Lead Investors:
Symphony Technology Group (STG)

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