Alison Harding is an accomplished Senior Marketing Manager with over 12 years of experience in developing and executing innovative digital marketing strategies for technology and SaaS companies. She possesses a strong background in data-driven decision-making, brand development, content creation, and leading cross-functional teams to achieve significant market growth. Alison is passionate about leveraging emerging technologies to enhance customer engagement and drive measurable business results. She is known for her strategic thinking, creative problem-solving skills, and her ability to translate complex market insights into actionable plans.
Alison Harding's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully orchestrated a global rebranding initiative for a mid-sized tech firm, resulting in a 30% increase in brand recognition and a 20% uplift in lead generation within the first year.
Developed and implemented a targeted digital advertising campaign that surpassed quarterly sales targets by 40% through optimized ad spend and enhanced customer segmentation.
Invited to speak at the 'Digital Innovators Summit 2022' on the topic of 'The Future of AI in Personalized Marketing,' sharing insights with over 500 industry professionals.
Recruited, trained, and mentored a team of 8 marketing specialists, fostering a collaborative environment that consistently exceeded performance metrics.
Bennett Memorial Diocesan School for Girls
West Kent College, Tonbridge, Kent
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Lotame is a global technology company specializing in data enrichment and identity solutions. They empower marketers, agencies, and publishers to collect, organize, analyze, and activate first-party data through their data collaboration platform, Spherical, to better understand and engage audiences in a privacy-first world.
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