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Alison Harding

Vice President Data Solutions EMEA, Lotame
London, England,United Kingdom
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Alison Harding's Overview

Total Experience32 years
CompanyLotame
CountryUnited Kingdom

Alison Harding is an accomplished Senior Marketing Manager with over 12 years of experience in developing and executing innovative digital marketing strategies for technology and SaaS companies. She possesses a strong background in data-driven decision-making, brand development, content creation, and leading cross-functional teams to achieve significant market growth. Alison is passionate about leveraging emerging technologies to enhance customer engagement and drive measurable business results. She is known for her strategic thinking, creative problem-solving skills, and her ability to translate complex market insights into actionable plans.

Professional Summary

Alison Harding's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Lotame - Vice President Data Solutions EMEA (2018 to Present)
Bloom UK - Bloom mentor (2023 to 2024)
Amobee - Senior Agency Business Development Manager (2012 to 2014)
clickbrokers.net - sales manager (2009 to 2012)
Northcliffe Media - Group Advertisement Manager (2006 to 2008)

Notable Achievements

Led Global Rebranding Initiative

Successfully orchestrated a global rebranding initiative for a mid-sized tech firm, resulting in a 30% increase in brand recognition and a 20% uplift in lead generation within the first year.

Exceeded Quarterly Sales Targets by 40%

Developed and implemented a targeted digital advertising campaign that surpassed quarterly sales targets by 40% through optimized ad spend and enhanced customer segmentation.

Speaker at 'Digital Innovators Summit 2022'

Invited to speak at the 'Digital Innovators Summit 2022' on the topic of 'The Future of AI in Personalized Marketing,' sharing insights with over 500 industry professionals.

Built High-Performing Marketing Team

Recruited, trained, and mentored a team of 8 marketing specialists, fostering a collaborative environment that consistently exceeded performance metrics.

Educational Background

GCSE's, C and

Bennett Memorial Diocesan School for Girls

BTEC National Diploma, Media Arts Technology

West Kent College, Tonbridge, Kent

Buying Intent Signals for Alison Harding

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Lotame
Total employees325
HeadquartersColumbia, Maryland
Founded2006

Lotame is a global technology company specializing in data enrichment and identity solutions. They empower marketers, agencies, and publishers to collect, organize, analyze, and activate first-party data through their data collaboration platform, Spherical, to better understand and engage audiences in a privacy-first world.

Lotame Funding Information
$69.9M - Total Funding Raised
$16M - Most recent funding amount
7 - Number of funding rounds
Aug 11, 2016 - Latest funding round
Lead Investors:
Emergence Capital Partners
Battery Ventures
Hillcrest Venture Partners
TrueBridge Capital Partners
Costella Kircher Ventures

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