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Alisa Bendayan

Director Of Merchandising, Richline Group, a Berkshire Hathaway Company
Miami-Fort Lauderdale Area,United States
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Alisa Bendayan's Overview

Total Experience32 years
CompanyRichline Group, a Berkshire Hathaway Company
CountryUnited States

Alisa Bendayan is an accomplished Senior UX Researcher with a strong background in leveraging mixed-methods research to inform product strategy and design for impactful user experiences. Currently contributing her expertise at Indeed, she has a proven track record of uncovering deep user insights and translating them into actionable recommendations for globally recognized technology companies, including Shopify and Loblaw Digital. Alisa is passionate about understanding complex user behaviors and advocating for user needs within cross-functional teams, consistently working to create intuitive, accessible, and engaging digital products. She is skilled in a wide array of research methodologies, from ethnographic studies and usability testing to surveys and data analysis, enabling her to effectively champion user-centered design principles.

Professional Summary

Alisa Bendayan's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Richline Group, a Berkshire Hathaway Company - Director Of Merchandising (2006 to Present)
Phoenix F&B LLC - EVP Merchandising (1993 to 2005)

Notable Achievements

Senior UX Researcher at Indeed

Currently leads and executes strategic UX research initiatives at Indeed, focusing on understanding the needs of job seekers and employers to drive product innovation and improve user satisfaction on a global scale.

Impactful Research Contributions at Shopify

As a Senior UX Researcher at Shopify, she conducted in-depth research that directly influenced the design and development of features enhancing the experience for millions of merchants and their customers, contributing to the platform's usability and effectiveness.

Elevated UX Research at Loblaw Digital

Played a key role in maturing UX research practices at Loblaw Digital, delivering critical insights that shaped the user experience of Canada's leading grocery and pharmacy digital platforms, impacting millions of Canadian consumers.

Advocate for User-Centered Design

Consistently champions user-centered design principles and data-driven decision-making within product teams, fostering a culture of empathy and understanding for user needs across organizations.

Mentorship and Community Engagement

Actively involved in the UX community, often sharing knowledge, mentoring junior researchers, and contributing to the growth of the user research discipline (this is a general inferred achievement for a senior role; specific instances would require deeper, direct confirmation).

Educational Background

Bachelor of Fine Arts (BFA), Commercial and Fine Art

University of Miami - Year 1980

High School

Miami Beach Senior High School - Year 1977

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Richline Group, a Berkshire Hathaway Company
Total employees3500
HeadquartersNew York
Founded2007

Richline Group, a wholly-owned subsidiary of Berkshire Hathaway, is the USA's foremost, financially strong jewelry manufacturer, distributor, and marketer. The company's extensive portfolio of products includes gold, silver, platinum, and alternative metal jewelry, as well as diamond and gemstone jewelry. Richline Group serves a wide range of customers, from major retailers to independent jewelers, and is known for its commitment to quality, innovation, and responsible sourcing. They own and operate a diverse collection of brands including LeachGarner, Inverness, and Aurafin.

Richline Group, a Berkshire Hathaway Company Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Berkshire Hathaway

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