Alicia Yoon
New York, New York,United States
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Alicia Yoon is the influential founder and CEO of Peach & Lily, a leading K-beauty e-commerce platform and skincare brand. A Harvard Business School graduate and a licensed esthetician trained in Korea, Yoon leveraged her personal struggles with severe eczema and her deep understanding of Korean skincare innovations to bring highly effective, gentle, and accessible K-beauty products to the U.S. market. She is renowned for popularizing the 'glass skin' trend and is dedicated to educating consumers about skincare ingredients and routines. Yoon's mission is to empower individuals to achieve their healthiest skin through curated selections and her own results-driven product formulations.
Professional Summary
Alicia Yoon's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Founder & CEO of Peach & Lily
Successfully launched and scaled Peach & Lily in 2012, establishing it as a premier destination for Korean beauty products and developing an in-house brand known for its cult-favorite Glass Skin Refining Serum.
K-Beauty Pioneer in the U.S. Market
Played a pivotal role in introducing and popularizing Korean skincare philosophies, multi-step routines, and innovative ingredients to a Western audience, significantly shaping the U.S. beauty landscape.
Creator of Award-Winning Skincare
Developed best-selling and award-winning products under the Peach & Lily brand, including the Glass Skin Refining Serum and Matcha Pudding Antioxidant Cream, recognized for their efficacy and gentle formulations.
Licensed Esthetician & Skincare Expert
Combines her business acumen with hands-on esthetician training from Korea, providing her with a unique and deep understanding of skin health, ingredient science, and treatment protocols.
WWD Beauty Inc. Founder's Award Recipient (2020)
Recognized by Women's Wear Daily (WWD) Beauty Inc. with the prestigious Founder's Award in 2020 for her significant impact and innovation in the beauty industry.
Advocate for Ingredient Transparency and Education
Consistently emphasizes the importance of understanding skincare ingredients and their functions, empowering consumers to make informed choices for their skin health through various educational platforms.
Educational Background
Master of Business Administration (MBA)
Harvard Business School - Year 2008
Bachelor's degree, Philosophy
Columbia University - Year 2000
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Company Overview
Peach and LilyPeach & Lily is a U.S.-based beauty company specializing in Korean skincare. Founded by esthetician Alicia Yoon, the company curates and retails a selection of popular and effective K-beauty products from various brands, and also develops its own in-house skincare line. Their focus is on providing gentle, effective, and innovative solutions to help users achieve healthy, radiant 'glass skin'. They emphasize education and ingredient transparency, empowering consumers to make informed choices for their skincare routines.
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