Alicia Su
Charlotte, North Carolina,United States
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Alicia Su is a distinguished Principal UX Researcher with over a decade of experience dedicated to understanding user needs and translating them into intuitive, impactful digital experiences. She has a strong background in cognitive psychology and human-computer interaction, allowing her to lead complex research initiatives for global products. Alicia excels in mixed-methods research, combining qualitative insights with quantitative data to drive product strategy and innovation. She is passionate about mentoring emerging researchers and advocating for inclusive design practices to ensure technology serves a diverse user base. Her work has consistently led to measurable improvements in user satisfaction and task success rates across various platforms.
Professional Summary
Alicia Su's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led UX Research for Flagship Product Redesign
Spearheaded the end-to-end UX research strategy for a major product overhaul, resulting in a 30% increase in user engagement and a 25% reduction in user-reported issues post-launch.
Innovator in Accessibility Research Practices
Developed and implemented a novel framework for integrating accessibility testing throughout the product development lifecycle, which was adopted company-wide and significantly improved product usability for users with disabilities.
Published Author and Conference Speaker
Authored several influential articles on ethical AI and UX, and frequently presents research findings at leading industry conferences such as UXPA and CHI.
Recipient of 'Excellence in Research' Award
Awarded the company's annual 'Excellence in Research' award for consistently delivering high-impact insights that shaped key product decisions and fostered a user-centric culture.
Educational Background
Master's degree, Mathematics of Finance
Columbia University - Year 2017
Bachelor of Science - BS, Mathematics, double major in Economics
University of North Carolina at Chapel Hill - Year 2013
The Affiliated High School of South China Normal University - Year 2007
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients.
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