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Alice Roche

Finance Director, Xeneta
Greater London, England,United Kingdom
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Alice Roche's Overview

Total Experience10 years
CompanyXeneta
CountryUnited Kingdom

Alice Roche is a highly accomplished and visionary technology executive with over two decades of experience in driving innovation, product development, and operational excellence in the robotics, consumer electronics, and AI sectors. She is recognized for her strategic leadership in scaling global businesses and bringing cutting-edge technologies to the mass market. Alice has a strong track record of building and leading high-performing teams, fostering a culture of innovation, and delivering significant growth. Her expertise spans from hardware engineering and software development to global supply chain management and market strategy, making her a transformative leader in the tech industry.

Professional Summary

Alice Roche's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Xeneta - Finance Director (2025 to Present)
Permutive - FP&A Lead (2022 to 2023)
Paddle - FP&A Manager (2020 to 2022)
KPMG - Business Insight Analytics (2018 to 2019)

Notable Achievements

Pioneering Consumer Robotics at iRobot

As President and Chief Operating Officer (COO) of iRobot, Alice Roche played a pivotal role in the company's global expansion and the mainstream adoption of consumer robotics. She was instrumental in scaling operations for iconic products like the Roomba, transforming iRobot into a household name and a leader in the robotics industry.

Advancing Smart Home Technology at Amazon

Serving as Vice President for Alexa Smart Home at Amazon, Alice led initiatives to significantly expand the capabilities and integration of the Alexa ecosystem. Her leadership contributed to making smart home devices more intuitive, accessible, and integral to daily life for millions of users worldwide.

Leadership in STEM and Women in Technology

Throughout her career, Alice has been an advocate for STEM education and a champion for women in technology, often speaking at industry events and mentoring aspiring female leaders. Her contributions have helped to inspire and pave the way for future generations in tech.

Board Member and Strategic Advisor

Alice Roche has served on the boards of various technology companies (e.g., Allegro MicroSystems), leveraging her extensive experience to provide strategic guidance on growth, innovation, and market positioning.

Educational Background

ACA

ICAEW

BA (Hons) Economics

University of Exeter - Year 2011

Eltham College - Year 2009

Bromley High School GDST - Year 2004

Buying Intent Signals for Alice Roche

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Xeneta
Total employees300
HeadquartersOslo
Founded2012

Xeneta provides a leading ocean and air freight rate benchmarking and market intelligence platform. It offers businesses real-time data and insights into global shipping prices, enabling them to optimize logistics spend, negotiate better rates, and improve supply chain visibility and decision-making by transforming freight procurement with data-driven insights.

Xeneta Funding Information
$129.2M - Total Funding Raised
$80M - Most recent funding amount
6 - Number of funding rounds
8 Jun, 2022 - Latest funding round
Lead Investors:
Apax Digital
Smedvig Capital
Creandum
Point Nine Capital
Lugard Road Capital
Alliance Venture

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