Alexi Lauren
San Diego, California,United States
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Alexi Lauren is a seasoned UX Design Lead and Product Strategist with over 12 years of experience in creating human-centered digital products that drive business growth and user satisfaction. She has a strong background in leading cross-functional teams to deliver innovative solutions for web and mobile platforms, from initial concept and user research through to high-fidelity prototyping and final implementation. Alexi is passionate about leveraging design thinking methodologies to solve complex problems and is adept at translating user insights and business requirements into intuitive, accessible, and engaging user experiences. She has a proven track record in industries ranging from SaaS and e-commerce to healthcare technology, consistently advocating for the user while aligning with strategic objectives.
Professional Summary
Alexi Lauren's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of Core SaaS Platform Leading to 25% Increase in User Retention
Led the complete UX/UI overhaul of a flagship SaaS product, resulting in a 25% increase in user retention and a 15% improvement in task completion rates within the first six months post-launch. This involved extensive user research, persona development, journey mapping, and iterative prototyping.
Innovator of the Year Award 2021 - TechForward Corp
Received the 'Innovator of the Year' award at TechForward Corp for conceptualizing and spearheading a novel user onboarding experience that reduced churn by 18% and significantly improved initial user engagement metrics.
Published Author: 'The Empathetic Interface'
Authored a widely acclaimed book, 'The Empathetic Interface: Designing for Real Human Needs,' which explores the intersection of psychology and UX design, providing actionable frameworks for creating more considerate and effective digital products. The book has been adopted by several university design programs.
Keynote Speaker at UX World Conference 2022
Delivered a keynote presentation on 'Future-Proofing UX: Designing for Adaptability and Inclusivity' to an audience of over 2,000 design professionals, sharing insights on emerging trends and best practices in the field.
Educational Background
Bachelor of Science (BS), B.A., Marketing and Operations
University of San Diego - Year 1992
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Company Overview
LoadSonarLoadSonar is a logistics technology company providing an AI-powered platform for real-time freight visibility, predictive ETAs, and supply chain optimization. They serve shippers, brokers, and carriers by offering actionable insights to improve efficiency, reduce costs, and enhance customer service in the transportation industry. Their solutions focus on leveraging data analytics and machine learning to address common challenges in freight tracking and management.
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