Alejandro Garrote is the Co-Founder and CEO of The Hotels Network, a B2B technology company revolutionizing the hotel industry by helping hoteliers increase direct bookings and personalize the guest experience. With an MBA from INSEAD and a strong background in strategy consulting from The Boston Consulting Group (BCG) and corporate finance, Alejandro brings extensive expertise in business development, strategic growth, and innovation. He has successfully led The Hotels Network since its inception in 2015, scaling it into a globally recognized solution used by thousands of hotels worldwide. Alejandro is passionate about leveraging technology to empower hoteliers and enhance the direct channel performance in the competitive online travel market.
Alejandro Garrote's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully co-founded The Hotels Network in 2015 and has scaled it to become a leading technology provider in the hospitality sector, serving over 19,000 hotels across 100+ countries.
Pioneered innovative solutions for direct booking growth, website personalization, and competitive benchmarking, significantly impacting how hotels engage with potential guests online.
Led The Hotels Network through several successful funding rounds, attracting significant investment to fuel product development, market expansion, and team growth.
Under his leadership, The Hotels Network has received numerous prestigious industry awards, such as being named 'World's Leading Hotel Booking Solutions Provider' at the World Travel Awards multiple times.
University of Florida
University of Miami
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