Alex Drago
Los Angeles Metropolitan Area,United States
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Alex Drago is a highly accomplished Senior UX Designer with over 12 years of experience in crafting intuitive and engaging digital experiences. Specializing in user-centered design methodologies, Alex has a strong track record of leading design projects from concept to launch for both B2B and B2C products. With a keen eye for detail and a passion for solving complex user problems, Alex excels in creating seamless interactions that bridge user needs and business goals. They are proficient in a wide array of design and prototyping tools, and are a strong advocate for accessibility and inclusive design principles. Alex thrives in collaborative environments, working closely with product managers, engineers, and stakeholders to deliver impactful solutions.
Professional Summary
Alex Drago's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Lead Designer for 'InnovateApp' Launch
Spearheaded the UX/UI design for 'InnovateApp,' a productivity application that acquired 100,000+ users within its first six months and received a 'Best New App' award from Tech Weekly.
Redesign of Enterprise CRM Platform
Led the complete redesign of a legacy enterprise CRM system, resulting in a 40% improvement in user task completion rates and a 25% reduction in support tickets.
Published 'The Empathetic Interface'
Authored a well-received article series on Medium about empathetic design principles, contributing to industry discussions on creating more human-centered technology.
Speaker at UX Connect Global 2022
Presented a talk on 'Designing for Neurodiversity' at the international UX Connect Global conference, sharing insights and best practices with fellow design professionals.
Educational Background
Associate of Science, Criminal Justice
College of the Canyons
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Company Overview
Harbor Freight ToolsHarbor Freight Tools is an American privately held tool and equipment retailer, headquartered in Calabasas, California. Founded in 1977 by Eric Smidt and his father, Allan Smidt, the company operates a large chain of retail stores across the United States, as well as a mail-order and e-commerce business. They are known for offering a wide variety of tools, hardware, and equipment at significantly discounted prices, catering to both DIY enthusiasts and professionals. Their product range includes hand tools, power tools, air tools, automotive tools, shop equipment, generators, welding supplies, and more, often under their own private label brands like Bauer, Hercules, and Daytona.
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