Alex Vaccaro
Austin, Texas,United States
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Alex Vaccaro is the Co-founder and CEO of Pocus, the first Product-Led Sales platform designed to help go-to-market teams leverage product usage data to identify, prioritize, and convert high-potential users into revenue. With a strong background in product management and go-to-market strategy, Alex is passionate about building tools that empower sales and product teams to work more effectively together. Prior to Pocus, she held significant product leadership roles at high-growth SaaS companies like Toast, where she was a Senior Product Manager, and HubSpot, where she contributed to their product strategy. Alex is recognized as a thought leader in the Product-Led Growth (PLG) and Product-Led Sales (PLS) space, frequently sharing her insights on building and scaling modern GTM motions.
Professional Summary
Alex Vaccaro's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founder & CEO of Pocus
Successfully co-founded Pocus in 2020, a pioneering platform in the Product-Led Sales (PLS) category, helping GTM teams operationalize product data. Secured significant venture capital funding, including a $23M Series A, to scale the company and its impact.
Product Leadership at Toast
As a Senior Product Manager at Toast, contributed to the development and growth of their restaurant management platform during a period of rapid expansion, leading key product initiatives.
Early Product Innovator at HubSpot
Played a role in product management at HubSpot, a leader in inbound marketing and sales software, contributing to their evolving product suite and go-to-market strategies.
Voice in Product-Led Sales & Growth
Established herself as a prominent voice and thought leader in the Product-Led Sales and Growth communities, sharing expertise through articles, podcasts, and speaking engagements, shaping industry best practices.
Educational Background
BS, Business Administration and Management, General
Wake Forest University - Year 2005
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Company Overview
AlertMediaAlertMedia provides a critical communication platform that helps organizations keep their people safe, informed, and connected during emergencies, critical events, and day-to-day operations. Their system enables two-way, multi-channel notifications (text, voice, email, app push, social media), threat monitoring, and incident management, allowing businesses to quickly disseminate vital information and ensure employee well-being and business continuity.
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