Alexandra Offord
United Kingdom,United Kingdom
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Alexandra Offord is a dedicated and innovative Product Manager with a decade of experience in driving product strategy, development, and launch for tech-driven companies. She excels at translating complex user needs and market opportunities into compelling product visions and actionable roadmaps. Alexandra has a strong background in agile methodologies, cross-functional team leadership, and data-driven decision-making. She is passionate about creating intuitive and impactful digital products that solve real-world problems and enhance user experiences. Her expertise spans SaaS, mobile applications, and e-commerce platforms, consistently delivering products that meet both user needs and business objectives.
Professional Summary
Alexandra Offord's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Development of Award-Winning Mobile App
Spearheaded the end-to-end development and launch of a mobile application that received the 'Best User Experience' award in 2022, achieving over 1 million downloads in its first year.
Increased User Engagement by 40%
Championed a data-informed redesign of a core product feature, resulting in a 40% increase in daily active users and a 25% improvement in user retention metrics.
Successful Market Expansion into EMEA
Developed and executed the product strategy for launching a key SaaS product into the EMEA market, exceeding initial revenue targets by 30% within the first 12 months.
Speaker at Tech Product Conference 2023
Invited to speak on 'The Future of AI in Product Management' at a leading industry conference, sharing insights with over 500 product professionals.
Educational Background
Bachelor’s Degree, Business and Finance
University of Hertfordshire - Year 2014
Notre Dame High School, Norwich - Year 2012
High School
Grays Convent High School, Essex - Year 2007
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users.
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