Alejandro Laplana

Founder & CEO, Shokworks, Inc.
Austin, Texas,United States
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Who Is Alejandro Laplana?

Total Experience32 years
CompanyShokworks, Inc.
CountryUnited States

Alejandro Laplana is a seasoned entrepreneur and technology leader with a strong background in digital innovation, artificial intelligence, and consumer-facing technologies. He co-founded Shazura, an AI-powered personalization platform, which was later acquired by Nestlé. Following the acquisition, he took on leadership roles within Nestlé, including Head of HATCH, Nestlé's R&D innovation accelerator, focusing on driving disruptive innovation and digital transformation within the global food and beverage company. His expertise lies in bridging the gap between emerging technologies and business applications, particularly in the consumer goods sector, with a passion for building and scaling innovative ventures.

Alejandro Laplana LinkedIn pageCompany Website

How Did Alejandro Laplana's Career Path Shape Their Journey?

Alejandro Laplana's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Shokworks, Inc. - Founder & CEO(2016 to Present)
Austin AI Lab - Founding Partner(2024 to Present)
Internxt - Investor & Member of the Board of Directors(2022 to Present)
Compass Mining - Investor & Member of the Board of Advisors(2023 to Present)
Unitea - Investor & Member of the Board of Directors(2021 to Present)
Forbes Technology Council - Official Member(2021 to Present)
Troop - Investor & Advisor(2022 to Present)
Rypplzz - Investor(2020 to Present)
Shimoku - Investor & Member of the Board of Advisors(2022 to Present)
Metrospaces - Investor & Executive Member of the Board of Directors(2021 to 2023)

What Are Alejandro Laplana's Key Achievements?

Co-founder & CEO of Shazura

Successfully co-founded and led Shazura, an AI-driven personalization platform, guiding it from an early-stage startup to a successful acquisition by a global corporation. Shazura specialized in delivering personalized content and product recommendations.

Strategic Acquisition by Nestlé

Orchestrated the acquisition of Shazura by Nestlé, a testament to the technology's value and potential to impact the consumer goods industry on a large scale.

Head of HATCH - Nestlé's R&D Innovation Accelerator

Led Nestlé's HATCH program, fostering a culture of rapid experimentation and innovation within R&D. Focused on identifying and scaling disruptive technologies and business models to shape the future of food and beverage.

Speaker and Thought Leader on AI and Innovation

Frequently invited to speak at industry conferences and events on topics related to artificial intelligence, digital transformation, and corporate innovation, sharing insights from his entrepreneurial and corporate experiences.

What's Alejandro Laplana's Educational Background?

Master of Science (M.S.), Executive Management of Technology

New York University - Year 2013

Bachelor of Arts (B.A.), Economics & International Relations

Syracuse University - Year 2007

High School Diploma

Avon Old Farms - Year 2005

Buying Intent Signals for Alejandro Laplana

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Shokworks, Inc.
Total employees230
HeadquartersMiami
Founded2017

Shokworks is a global custom software development company that specializes in creating innovative digital solutions for businesses across various industries. They focus on leveraging cutting-edge technologies like AI, blockchain, mobile applications, and web platforms to help clients achieve digital transformation, enhance user engagement, and optimize operational efficiency. Their services range from initial concept and strategy to design, development, deployment, and ongoing support, aiming to deliver high-impact, scalable, and user-centric products.

Company Website
Shokworks, Inc. Funding Information
Unknown - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Not publicly disclosed

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