Al Littek is a seasoned and accomplished marketing and communications executive with over two decades of experience, particularly focused on driving growth and brand presence for technology and professional services firms. He currently serves as the Head of Marketing and Communications at Rightpoint, a Genpact company, where he leads global marketing strategy, brand development, demand generation, and corporate communications. Al is known for his expertise in B2B marketing, digital transformation, content strategy, and building high-performing marketing teams. He has a strong track record of translating complex business objectives into impactful marketing initiatives that deliver measurable results and enhance customer engagement. Al is passionate about storytelling and leveraging data-driven insights to shape compelling narratives that resonate with target audiences.
Al Littek's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
As Head of Marketing and Communications, successfully leads and scales global marketing efforts for Rightpoint, focusing on brand elevation, demand generation, and market expansion, significantly contributing to the company's growth and industry recognition.
Instrumental in developing and refining brand strategies for various organizations, enhancing market positioning and thought leadership in competitive landscapes.
Championed and implemented modern marketing technologies and digital strategies to improve customer acquisition, engagement, and retention across multiple roles.
Proven ability to recruit, mentor, and lead high-performing marketing teams, fostering a culture of innovation, collaboration, and continuous improvement.
Throughout his career, Al's marketing initiatives have directly contributed to significant revenue growth and market share gains for the companies he has served.
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Enhanced Resource Centers (ERC) is a full-service, end-to-end provider for customer experience solutions, business process outsourcing (BPO), and accounts receivable management. They serve a broad portfolio of clients across various industries, including financial services, telecommunications, utilities, and healthcare, by delivering customer engagement, collections, and back-office support services. ERC aims to enhance customer interactions and improve operational efficiencies for its clients through technology-driven solutions and a strong focus on compliance and performance.
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