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Aimee Wootton is a highly accomplished and visionary digital leader, currently serving as the Group Chief Digital Officer at The Warehouse Group, one of New Zealand's largest retail groups. With over 17 years of extensive experience in e-commerce, digital transformation, and retail strategy, Aimee has a strong track record of driving significant growth and innovation. Before her current role, she held several senior leadership positions at the global online fashion retailer ASOS in the UK, where she was instrumental in shaping their digital strategy, expanding international markets, and enhancing customer experiences. Aimee is known for her customer-centric approach, her ability to build and lead high-performing teams, and her expertise in leveraging data and technology to deliver impactful business outcomes. She is passionate about the intersection of retail and technology, focusing on creating seamless and engaging digital journeys for customers.
Aimee Wootton's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Appointed in May 2022, Aimee leads the overall digital strategy and transformation for The Warehouse Group, encompassing brands like The Warehouse, Noel Leeming, Warehouse Stationery, and Torpedo7. She is responsible for enhancing the group's e-commerce capabilities, data analytics, customer technology, and digital innovation to drive growth and customer engagement across New Zealand.
During her tenure of over a decade at ASOS (approx. 2011-2022), Aimee held various influential positions, including GM Digital and Head of Commercial Programme. She played a pivotal role in ASOS's global expansion, developing and executing commercial strategies, optimizing digital trading, and enhancing the online customer experience for millions of users worldwide.
Throughout her career, Aimee has consistently championed digital-first strategies within large retail organizations, successfully leading complex change programs and fostering a culture of innovation to adapt to evolving consumer behaviors and market dynamics.
Florida International University - College of Business - Year 2000
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