Aditya Labroo
Bengaluru, Karnataka,India
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Aditya Labroo is a distinguished Professor of Marketing at Cornell University's SC Johnson College of Business. His research primarily focuses on consumer psychology, exploring the intricacies of judgment, decision-making, motivation, and goal pursuit. He investigates how subtle contextual cues, emotions, and cognitive biases influence consumer preferences, choices, and behaviors, particularly in areas like health, well-being, and prosocial actions. Professor Labroo's work is known for its innovative experimental designs and practical implications, offering insights into how consumers can make better decisions and how marketers can effectively and ethically influence them. He is a highly cited scholar whose contributions have significantly advanced the understanding of consumer behavior.
Professional Summary
Aditya Labroo's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
MSI Young Scholar
Recognized by the Marketing Science Institute as an influential early-career scholar making significant contributions to the field of marketing.
Associate Editor for Leading Marketing Journals
Serves or has served as an Associate Editor for prestigious academic journals such as the Journal of Consumer Research and the Journal of Marketing Research, shaping the direction of marketing scholarship.
Highly Cited Researcher in Consumer Behavior
His publications on consumer psychology, persuasion, and decision-making are frequently cited, demonstrating significant impact on academic research and marketing practice.
Recipient of Multiple Research Awards and Grants
Has received various awards and grants recognizing the quality, innovation, and impact of his research contributions throughout his academic career.
Influential Educator and Mentor
Known for his engaging teaching style and dedication to mentoring doctoral students and junior faculty, contributing to the development of future marketing scholars.
Educational Background
PGDM (Post Graduate Diploma in Management)
Indian Institute of Management, Calcutta - Year 2012
Bachelor of Technology (B.Tech.), Civil Engineering
Indian Institute of Technology, Kanpur - Year 2006
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Company Overview
GIVAGIVA is an online direct-to-consumer (D2C) brand specializing in authentic, affordable silver jewellery. They offer a wide range of contemporary designs including necklaces, earrings, rings, bracelets, and pendants, focusing on modern, minimalist styles suitable for everyday wear and gifting. GIVA aims to make fine jewellery accessible to a broader audience by combining quality craftsmanship with trendy designs and a convenient online shopping experience.
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