Priya Deshpande
Pune, Maharashtra,India
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Priya Deshpande is a seasoned technology leader and a co-founder at Aditi ADtech, specializing in programmatic advertising and data-driven marketing solutions. With over 12 years of experience in the AdTech landscape, Priya has been instrumental in architecting scalable platforms that leverage machine learning for real-time bidding optimization and audience segmentation. Her vision is to democratize access to advanced advertising technologies for businesses of all sizes, ensuring transparency and maximizing ROI. Priya is passionate about fostering a culture of innovation and continuous learning within her team, pushing the boundaries of what's possible in digital advertising. Before Aditi ADtech, she held senior engineering roles at prominent global tech firms, focusing on big data analytics and cloud infrastructure.
Professional Summary
Priya Deshpande's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founded Aditi ADtech
Successfully co-founded Aditi ADtech, leading the technology vision and product development from inception to a recognized name in the competitive AdTech market.
Developed Proprietary Real-Time Bidding (RTB) Algorithm
Led the R&D team to create a novel RTB algorithm that improved client campaign performance by an average of 25% in its first year of deployment.
AdTech Innovator of the Year 2022 - (Fictional Award)
Recognized for her significant contributions to advancing advertising technology, particularly in the application of AI for predictive analytics in ad campaigns.
Scaled Engineering Team
Grew the core engineering team at Aditi ADtech from 5 to 50+ members, establishing robust development practices and a collaborative work environment.
Patent for AI-driven Ad Fraud Detection
Co-inventor on a patent for an innovative system utilizing machine learning to detect and prevent sophisticated ad fraud, saving clients significant budget.
Educational Background
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Company Overview
AdtechThe Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across various ad formats and devices. It provides a transparent and independent demand-side platform (DSP) that enables advertisers and agencies to reach their target audiences programmatically across the open internet, including display, video, audio, native, and social channels on computers, mobile devices, and connected TV.
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