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Adib Naslé is a seasoned executive with a strong background in retail, consumer goods, and technology. He is currently the CEO of Adopt Parfums, a fast-growing French fragrance and cosmetics brand known for its accessible and diverse product range. Prior to Adopt Parfums, Adib co-founded and led Intuitu as CEO, a company specializing in artificial intelligence solutions to optimize retail operations and enhance customer experiences. His earlier career includes significant roles at L'Oréal, where he gained extensive experience in brand management, marketing, and business development within the beauty industry. Adib is recognized for his expertise in driving growth, digital transformation, and leveraging data-driven insights to build successful consumer-centric businesses.
Adib Naslé's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Currently leading Adopt Parfums, focusing on accelerating its growth, expanding its market presence internationally, and strengthening its brand identity in the competitive fragrance and cosmetics sector.
Successfully co-founded and scaled Intuitu, an AI-powered platform for retail, providing predictive analytics and personalization tools that helped retailers improve sales and customer engagement. He led the company from its inception to its establishment as a notable player in retail tech.
Held various strategic and operational positions at L'Oréal, contributing to the growth and innovation of key brands within the company's portfolio through effective marketing strategies and business development initiatives.
Pepperdine University
Stanford University Graduate School of Business
Michigan State University
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XENDEE is a software and services company specializing in the design, optimization, and operation of microgrids and distributed energy resources (DERs). Their platform enables users to model, analyze, and implement resilient and cost-effective energy solutions, integrating renewables, storage, and traditional power sources to enhance energy independence and sustainability for communities, campuses, and industrial facilities. The software helps decision-makers assess the technical and economic viability of various energy configurations.
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