Adena Hefets
San Francisco, California,United States
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Adena Hefets is the co-founder and CEO of Divvy Homes, a pioneering property-technology company dedicated to making homeownership accessible to more American families. With a strong background in finance and venture capital from her time at DFJ, TPG Capital, and Morgan Stanley, Adena identified a critical gap in the housing market for those who could not qualify for a traditional mortgage. She co-founded Divvy in 2017 to create a new path to homeownership through a unique rent-to-own model. As CEO, she has scaled the company to serve thousands of customers, secured over a billion dollars in funding, and established Divvy as a leading innovator in the fintech and real estate sectors.
Professional Summary
Adena Hefets's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-Founder & CEO of Divvy Homes
Founded and leads Divvy Homes, a company that has helped thousands of families on their path to owning a home by building savings and credit. Under her leadership, the company has grown into a major player in the proptech industry.
Forbes 30 Under 30 - Finance
Recognized in the 2018 Forbes 30 Under 30 list for her significant impact on the financial and real estate industries by creating an innovative solution to the homeownership crisis.
Secured Major Venture Capital Funding
Successfully led multiple funding rounds for Divvy Homes, raising hundreds of millions in equity from top-tier venture capital firms including Andreessen Horowitz (a16z), Tiger Global Management, and Caffeinated Capital, validating the company's mission and business model.
Goldman Sachs' 100 Most Intriguing Entrepreneurs
Honored by Goldman Sachs as one of the most intriguing entrepreneurs for her visionary leadership and for building a business that addresses a fundamental societal need.
Educational Background
Master of Business Administration (M.B.A.)
Stanford University - Year 2014
Bachelors of Science, Policy Analysis and Management
Cornell University - Year 2005
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Company Overview
Divvy HomesDivvy Homes is a real estate technology company that provides a unique path to homeownership through a rent-to-own model. Customers choose a home they want to live in, and Divvy purchases it on their behalf. The customer then leases the home from Divvy, with a portion of their monthly payment going towards building equity savings. After a three-year lease term, the customer has the option to use their accumulated savings to buy the home outright or cash out their savings.
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