Adam Foroughi
Los Angeles, California,United States
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Adam Foroughi is the co-founder and Chief Executive Officer of AppLovin, a leading mobile technology company headquartered in Palo Alto, California. He co-founded the company in 2012 with the vision of creating a comprehensive platform to help mobile app developers of all sizes grow their businesses. Under his leadership, AppLovin has evolved from a mobile app discovery tool into a powerful, integrated ecosystem that provides developers with advanced solutions for marketing, monetization, analytics, and publishing. A serial entrepreneur with a deep background in advertising and mobile technology, Adam previously founded two other marketing-tech companies. He is known for his strategic vision, successfully guiding AppLovin through exponential growth, major acquisitions like MoPub and Machine Zone, and a successful IPO on the Nasdaq in 2021.
Professional Summary
Adam Foroughi's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founder and CEO of AppLovin
Co-founded AppLovin in 2012 and scaled it into a publicly traded, multi-billion dollar mobile technology platform. He has been instrumental in building the company into a comprehensive ecosystem for mobile developers worldwide.
Leading AppLovin's IPO
Successfully led AppLovin through its Initial Public Offering (IPO) in April 2021, one of the largest U.S. stock market debuts of the year, cementing its position as a major force in the tech industry.
Strategic Acquisitions Leadership
Spearheaded key strategic acquisitions, including the purchase of MoPub from Twitter for $1.05 billion and the acquisition of Machine Zone (MZ), which significantly expanded AppLovin's market share, technology stack, and first-party data.
EY Entrepreneur Of The Year® 2018
Was named an EY Entrepreneur Of The Year® Award winner in the Northern California region, a prestigious recognition of his entrepreneurial excellence and leadership in the technology sector.
Educational Background
Bachelor's, Business
University of California, Berkeley, Haas School of Business - Year 2000
BA, Business Administration
University of California, Berkeley - Year 1998
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Company Overview
AppLovinAppLovin is a mobile technology company that provides a comprehensive platform for mobile app developers to grow their businesses. Its core technologies help developers with marketing, monetization, and analytics. Key services include AppDiscovery for user acquisition, MAX for in-app bidding to maximize ad revenue, and a portfolio of its own mobile games through its media division, Lion Studios. AppLovin aims to create an integrated ecosystem that supports the entire mobile app lifecycle, from creation to achieving profitability and scale.
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