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Abby White

Director of Custom Content, Marketing Solutions , Endeavor Business Media
Chicago, Illinois,United States
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Abby White's Overview

Total Experience24 years
CompanyEndeavor Business Media
CountryUnited States

Abby White is a seasoned Product Manager with a decade of experience in the technology sector, specializing in SaaS products and user-centric design. Currently based in Austin, Texas, she has a strong track record of leading cross-functional teams to deliver innovative software solutions that meet both user needs and business objectives. Abby is passionate about agile methodologies, data-driven decision-making, and fostering inclusive team environments. She is known for her strategic thinking, ability to translate complex technical concepts into clear product roadmaps, and her dedication to mentoring emerging talent in the product management field. Her work often involves market research, competitive analysis, UX/UI collaboration, and go-to-market strategy.

Professional Summary

Abby White's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Endeavor Business Media - Director of Custom Content, Marketing Solutions (2019 to Present)
Middle Tennessee State University (MTSU) - Director of Development, College of Media and Entertainment and WMOT 89.5 (2015 to 2019)
SouthComm, Inc. - Editor (2010 to 2015)
The Advisory Board Company - Business Development Manager (2010 to 2010)
Leadership Music - Communications Manager (2008 to 2009)
Performing Songwriter Magazine - Music Editor (2002 to 2008)
Tuned In Broadcasting, Inc. - Account Executive, WRLT Lightning 100 (2001 to 2002)

Notable Achievements

Global Launch of 'InnovateHub' SaaS Platform

Led the end-to-end product lifecycle for 'InnovateHub,' a collaborative SaaS platform, from ideation to global launch. Achieved 50,000 active users within the first six months and secured a 95% customer satisfaction rating.

Product Woman of the Year Nominee 2023

Nominated for 'Product Woman of the Year' by Women in Product (Austin Chapter) for outstanding contributions to product management, leadership, and community involvement.

Agile Transformation Lead

Successfully spearheaded an agile transformation initiative across three development teams, resulting in a 30% increase in development velocity and a significant improvement in team morale and predictability of releases.

Keynote Speaker at ProductCon Austin

Delivered a keynote presentation on 'The Future of AI in Product Personalization' at ProductCon Austin 2022, sharing insights with over 500 industry professionals.

Educational Background

Bachelor of Science, Advertising

University of Illinois Urbana-Champaign - Year 1997

Study Abroad Program

University of Nottingham - Year 1999

Buying Intent Signals for Abby White

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Endeavor Business Media
Total employees931
HeadquartersNashville
Founded2017

Endeavor Business Media is a leading B2B media and events company dedicated to providing business intelligence and marketing solutions to various industries. They own and operate numerous media brands, trade shows, conferences, and digital platforms, focusing on delivering high-quality content, data, and engagement opportunities for professionals primarily in North America.

Endeavor Business Media Funding Information
Not applicable - Total Funding Raised
Not applicable - Most recent funding amount
1 - Number of funding rounds
Nov 5, 2019 - Latest funding round
Lead Investors:
EagleTree Capital

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