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Abdul Rashid
New Delhi, Delhi,India
Find Abdul Rashid's Email
Find Abdul Rashid's PhoneWho Is Abdul Rashid?
Digital Marketing Manager with 6+ years of experience in social & digital revenue-driven marketing strategies for B2B & B2C brands. Possesses good analytical & communication skills with experience in managing a team. Fintech enthusiast with a passion for Growth Marketing. Alumnus of IIM Rohtak.
How Did Abdul Rashid's Career Path Shape Their Journey?
Abdul Rashid's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Abdul Rashid's Key Achievements?
Lead Generation Increase
Increased the quantum of leads by 500% in 4 months by successfully opening up 4 lead channels at EnKash.
CAC Reduction
Reduced the Customer Acquisition Cost (CAC) by 66.67% in a quarter at EnKash.
SQL:MQL Ratio Improvement
Improved the Sales Qualified Lead (SQL) to Marketing Qualified Lead (MQL) ratio by 50% through the same quarter at EnKash.
ABM Implementation
Successfully implemented Account-Based Marketing (ABM) on LinkedIn Ads for different industry segments and personas increasing the relevant lead percentage from 50% to 85% at EnKash.
Social Media Growth
Strategized and achieved 500% growth in social media followers and multi-fold increase in MQLs through multiple digital channels at EnKash.
What's Abdul Rashid's Educational Background?
Master of Business Administration (MBA), Finance, General
Indian Institute of Management Rohtak - Year 2016
Bachelor of Commerce (BCom), Business/Commerce, General
University of Delhi - Year 2012
HSC, Commerce
Jamia Millia Islamia - Year 2011
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Company Overview
PaylocityPaylocity is a cloud-based human capital management (HCM) and payroll software provider. They offer solutions for payroll, HR, talent management, and workforce management, helping businesses streamline processes and improve employee experiences.
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