Abby Zehala
Ashburn, Virginia,United States
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Abby Zehala is an experienced marketing professional currently serving as a Senior Marketing Programs Manager. She has a demonstrated history of working in the computer software and B2B SaaS industry, with strong skills in demand generation, digital marketing, campaign management, marketing automation (particularly Marketo), and event marketing. Abby is adept at developing and executing integrated marketing strategies to drive lead generation, customer acquisition, and revenue growth. She is known for her analytical approach to optimizing campaign performance and her ability to collaborate effectively with sales and product teams.
Professional Summary
Abby Zehala's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Successful Demand Generation Campaign Execution
Developed and managed multi-channel demand generation campaigns that consistently exceeded lead targets and contributed significantly to sales pipeline growth in previous roles.
Marketing Automation Optimization
Played a key role in optimizing and leveraging marketing automation platforms (e.g., Marketo) to improve lead nurturing processes, campaign efficiency, and reporting accuracy.
Cross-functional Project Leadership
Effectively led and collaborated on cross-functional marketing projects, ensuring alignment between marketing, sales, and product teams to achieve common business objectives.
Content Strategy and Development for Lead Conversion
Contributed to the creation and promotion of engaging content tailored to different stages of the buyer's journey, improving conversion rates and brand visibility.
Educational Background
BS, Marketing
West Virginia University - Year 2000
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Company Overview
UniphoreUniphore is a global leader in Conversational AI and Automation, providing solutions that enterprises use to enhance customer experiences and agent productivity. Their platform leverages AI, machine learning, and natural language processing to analyze conversations across multiple channels (voice, text, video), offering actionable insights, automating workflows in contact centers, and improving overall business outcomes. From an end-user perspective, this means more efficient customer service interactions, quicker resolutions to issues, and more personalized support when they contact a business using Uniphore's technology.
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