Abby Sexton
Charlotte, North Carolina,United States
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Abby Sexton is an accomplished User Experience (UX) Director with over 8 years of experience shaping intuitive and engaging digital products. She is passionate about human-centered design, leveraging user research and data analytics to drive design decisions that meet both user needs and business objectives. Abby has a proven track record of leading cross-functional teams in fast-paced agile environments, delivering innovative solutions for web and mobile platforms. She is adept at translating complex requirements into seamless user journeys and visually compelling interfaces, always striving to create accessible and inclusive experiences. Her expertise spans user research, information architecture, interaction design, prototyping, and usability testing.
Professional Summary
Abby Sexton's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of Flagship Mobile Application
Led the end-to-end redesign of the company's flagship mobile application, resulting in a 25% increase in user engagement and a 15% improvement in task completion rates within six months of launch.
Speaker at UX Design Conference 2022
Invited speaker at the 'Future of UX' conference, where she presented on 'Integrating AI for Personalized User Experiences,' sharing insights with over 500 industry professionals.
Establishment of a Unified Design System
Championed and successfully implemented a comprehensive design system across multiple product lines, significantly improving design consistency, development efficiency, and brand coherence.
Mentorship Program Lead
Initiated and led a mentorship program within the design department, fostering skill development and career growth for junior and mid-level designers, resulting in improved team morale and retention.
Educational Background
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users.
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