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Alexander Atzberger is a distinguished leader in the enterprise software and digital experience industry, currently serving as the Chief Executive Officer of Optimizely. With a strong background in driving cloud transformation and enhancing customer experience, he is responsible for guiding Optimizely's strategy and global operations. Before joining Optimizely in 2019, Alex held several high-impact presidential roles at SAP, including leading the Customer Experience (CX) division, SAP Ariba, and SAP S/4HANA Cloud. His tenure at SAP was marked by significant growth in the company's cloud business. He began his career at McKinsey & Company, advising top technology clients on strategy and operations. Alex holds a PhD in Law from the University of Salzburg and an MBA from Harvard Business School, blending deep analytical rigor with proven business acumen.
Alexander Atzberger's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
As CEO since 2019, he has successfully positioned Optimizely as a leading Digital Experience Platform (DXP) by integrating key acquisitions (like Episerver), expanding the product suite, and driving significant market growth and recognition.
During his time as President of various divisions at SAP, he was a pivotal figure in advancing the company's transition to the cloud, particularly through his leadership of the SAP S/4HANA Cloud and SAP Ariba business units, which represent massive B2B networks and ERP solutions.
Recognized as an industry expert, he is an official member of the Forbes Technology Council, where he contributes thought leadership articles on digital experimentation, customer-centricity, and the future of business technology.
Early in his career at McKinsey & Company, he developed foundational expertise in advising premier global technology companies on critical strategy, go-to-market, and operational challenges, setting the stage for his future executive roles.
Harvard Business School - Year 2003
NYU Stern School of Business - Year 1997
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Optimizely is a leading Digital Experience Platform (DXP) that empowers businesses to unlock their digital potential. It provides a comprehensive suite of tools for content management, marketing, and commerce, enabling teams to create, test, and personalize digital experiences across all channels. Its core offerings include A/B testing, multivariate testing, feature flagging, and AI-powered personalization, helping companies to optimize user journeys and drive better business outcomes.
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