Aashish Deswal is a seasoned technologist and entrepreneur, widely recognized as the Co-founder and Chief Technology Officer (CTO) of Zelto (formerly AdPushup). With a robust background in software engineering and product development, he has been instrumental in architecting and scaling a leading ad revenue optimization platform that empowers thousands of web publishers worldwide. His expertise encompasses ad technology, system architecture, data analytics, and leading high-performance engineering teams. Aashish is known for his deep technical acumen and his passion for leveraging cutting-edge technology to solve complex challenges in the digital publishing and advertising ecosystem, driving innovation and significant business growth.
Aashish Deswal's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded AdPushup in 2013, a bootstrapped venture that evolved into Zelto, a leading ad revenue optimization platform. As CTO, he spearheaded the technological vision, development, and scaling of the platform, serving a global clientele of web publishers.
Recognized in the prestigious Forbes 30 Under 30 Asia list in 2017 (along with co-founder Ankit Oberoi) for his significant contributions and entrepreneurial success in the media and advertising technology sector through AdPushup.
Played a crucial role in the technological and product leadership that scaled AdPushup/Zelto into a profitable, multi-million dollar SaaS enterprise, optimizing billions of ad impressions monthly.
Oversaw the creation and iteration of various ad technology products, including header bidding solutions, ad layout optimization tools, and ad-block recovery systems, enhancing publisher revenue and user experience.
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