Aarushi Mittal

Senior Manager, Affle
New Delhi, Delhi,India
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Who Is Aarushi Mittal?

Total Experience9 years
CompanyAffle
CountryIndia

Aarushi Mittal is a highly accomplished and results-oriented Product Leader with over 9 years of experience in the tech industry, specializing in building and scaling innovative B2B and B2C software products. She has a strong background in defining product vision, strategy, and roadmaps, leading cross-functional teams (engineering, design, marketing, sales), and driving products from ideation through to successful market launch and growth. Aarushi is known for her deep user empathy, data-driven decision-making, and her ability to translate complex technical concepts into clear business value and compelling user experiences. She has worked with both startups and large enterprises, often focusing on AI/ML-powered solutions, SaaS platforms, and mobile applications. Passionate about leveraging technology to solve meaningful problems and create impactful digital products.

How Did Aarushi Mittal's Career Path Shape Their Journey?

Aarushi Mittal's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Affle - Senior Manager(2025 to Present)
Newton - Senior Manager(2025 to Present)
Happy, To You! - Founder, HAPPY, TO YOU! (2024 to Present)
InMobi - Customer Success Manager (Publishers + DSPs)(2023 to 2024)
mCanvas - Associate Manager - Ad-Sales (North)(2021 to 2022)
Pidilite Industries Limited - Winter Intern(2017 to 2017)
ITC Limited - KITES 2017: Summer Intern (2017 to 2017)
Exponential - Business Analyst II(2015 to 2015)
Birla Institute of Technology and Science, Pilani - Placement Committee Representative(2013 to 2013)
Levtech Consulting - Senior Internee(2012 to 2012)

What Are Aarushi Mittal's Key Achievements?

Led AI-Powered Product Launch

Spearheaded the strategy, development, and launch of a new AI-driven personalization engine, resulting in a 20% uplift in user engagement and a 15% increase in conversion rates within the first six months.

Scaled Product to New Markets

Successfully led the international expansion of a core SaaS product into three new geographic markets, adapting the product to local needs and exceeding Q1 revenue targets by 10%.

Product Strategy & Vision Definition

Defined and evangelized a 3-year product vision and strategic roadmap for a flagship product line, aligning stakeholders across the organization and securing executive buy-in for key investments.

Improved User Retention by 25%

Championed a series of user-centric design improvements and feature enhancements based on A/B testing and user feedback, directly contributing to a 25% improvement in user retention over 12 months.

Mentor and Thought Leader

Actively mentors aspiring product managers and frequently speaks at industry events on topics related to product management, AI ethics, and building inclusive technology.

What's Aarushi Mittal's Educational Background?

Master of Business Administration (MBA) (7.67/10), Marketing

Symbiosis Institute of Business Management

Bachelor of Engineering (B.E.), Computer Science (8.63/10)

Birla Institute Of Technology and Science, Pilani Dubai

Class XII, PCM + Informatics (86.4%)

Delhi Public School Ghaziabad

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Affle
Total employees1050
HeadquartersGurugram
Founded2006

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements, and transactions through relevant mobile advertising. They focus on a Consumer Platform as a Service (CPaaS) model, enabling businesses to reach and engage with their target audiences effectively across connected devices. Affle's solutions help marketers identify, target, and re-engage users with personalized ad experiences, driving ROI and customer lifetime value.

Affle Stock Information
Affle, Inc. is listed on the National Stock Exchange of India under the ticker symbol AFFLE. The company went public on August 8, 2019

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