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Aaron Luo is a prominent entrepreneur best known as the co-founder and CEO of CASETiFY, a global lifestyle brand specializing in customizable tech accessories. Launched in 2011 with Wesley Ng, CASETiFY originated from the idea of turning Instagram photos into custom phone cases and has since evolved into a major player in the tech accessories market, recognized for its trendy designs, collaborations with renowned artists and brands, and strong direct-to-consumer e-commerce presence. Aaron has been instrumental in scaling the company internationally, focusing on brand building, product innovation, and expanding its retail footprint. He is often highlighted for his vision in merging technology with fashion and self-expression.
Aaron Luo's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully co-founded CASETiFY in 2011 and transformed it from a startup concept into a multi-million dollar global brand, recognized as one of the leading tech accessory companies worldwide.
Led CASETiFY to become a market leader in personalized tech accessories, offering extensive customization options that allow customers to express their individuality through their devices.
Spearheaded the international expansion of CASETiFY, establishing a strong direct-to-consumer (DTC) model with shipping to over 180 countries and a growing network of successful physical retail stores.
Secured and nurtured collaborations with major global brands (e.g., Disney, NASA, Pokemon, Olivia Rodrigo, BLACKPINK) and acclaimed artists, significantly boosting brand visibility and appeal.
Initiated programs like 'Re/CASETiFY' to promote sustainability within the company by recycling old phone cases and incorporating recycled materials into new products.
Weatherhead School of Management at Case Western Reserve University - Year 2006
University of Massachusetts Amherst
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CARAA is a New York City-based luxury sport bag and accessory brand, designing functional and versatile products for modern life. They focus on high-performance materials and thoughtful design for individuals on the go, seamlessly blending style with utility for fitness, travel, and daily activities. Their bags are known for their organizational features and adaptability.
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