Aaron Luo

Chief Executive Officer & Co Founder, CARAA
New York, New York,United States
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Who Is Aaron Luo?

Total Experience45 years
CompanyCARAA
CountryUnited States

Aaron Luo is a prominent entrepreneur best known as the co-founder and CEO of CASETiFY, a global lifestyle brand specializing in customizable tech accessories. Launched in 2011 with Wesley Ng, CASETiFY originated from the idea of turning Instagram photos into custom phone cases and has since evolved into a major player in the tech accessories market, recognized for its trendy designs, collaborations with renowned artists and brands, and strong direct-to-consumer e-commerce presence. Aaron has been instrumental in scaling the company internationally, focusing on brand building, product innovation, and expanding its retail footprint. He is often highlighted for his vision in merging technology with fashion and self-expression.

Aaron Luo LinkedIn pageCompany Website

How Did Aaron Luo's Career Path Shape Their Journey?

Aaron Luo's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

CARAA - Chief Executive Officer & Co Founder(2014 to Present)
Mercado Famous - Chief Executive Officer(2022 to Present)
USA Fencing - Executive Advisor to CEO(2023 to Present)
Terracotta Partners - Co Founder(2014 to Present)
CARMEN CHEN WU - Co Founder(2015 to 2020)
GE - CFO - Corporate Global Simplification(2012 to 2013)
General Electric - Corporate Audit Staff(2009 to 2012)
GE Healthcare - Senior Director - Lean Six Sigma Quality Leader(2006 to 2009)
GE Advanced Materials - Information Management Leadership Program(2004 to 2006)

What Are Aaron Luo's Key Achievements?

Co-founding and Scaling CASETiFY

Successfully co-founded CASETiFY in 2011 and transformed it from a startup concept into a multi-million dollar global brand, recognized as one of the leading tech accessory companies worldwide.

Pioneering Customization in Tech Accessories

Led CASETiFY to become a market leader in personalized tech accessories, offering extensive customization options that allow customers to express their individuality through their devices.

Building a Global E-commerce Powerhouse

Spearheaded the international expansion of CASETiFY, establishing a strong direct-to-consumer (DTC) model with shipping to over 180 countries and a growing network of successful physical retail stores.

Fostering High-Profile Collaborations

Secured and nurtured collaborations with major global brands (e.g., Disney, NASA, Pokemon, Olivia Rodrigo, BLACKPINK) and acclaimed artists, significantly boosting brand visibility and appeal.

Championing Sustainability Efforts

Initiated programs like 'Re/CASETiFY' to promote sustainability within the company by recycling old phone cases and incorporating recycled materials into new products.

What's Aaron Luo's Educational Background?

Master of Business Administration (MBA)

Weatherhead School of Management at Case Western Reserve University - Year 2006

Degree Program

University of Massachusetts Amherst

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Notable news
Hiring actively
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Corporate Finance

Company Overview

CARAA
Total employees25
HeadquartersNew York
Founded2015

CARAA is a New York City-based luxury sport bag and accessory brand, designing functional and versatile products for modern life. They focus on high-performance materials and thoughtful design for individuals on the go, seamlessly blending style with utility for fitness, travel, and daily activities. Their bags are known for their organizational features and adaptability.

Company Website
CARAA Funding Information
Unknown - Total Funding Raised
$2.1M - Most recent funding amount
3 - Number of funding rounds
Jan 1, 2020 - Latest funding round
Lead Investors:
Benvolio Group
Montauk Ventures
Rosecliff Ventures
VF Corporation (VFC)

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