Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Abigail Burlington is a dynamic and results-oriented Senior Marketing Strategist with 12 years of experience in developing and executing comprehensive marketing campaigns for high-growth technology companies. Currently based in Austin, Texas, she excels at leveraging data analytics and market research to identify emerging trends, optimize customer acquisition funnels, and enhance brand visibility. Abigail is particularly passionate about digital transformation and the intersection of technology with creative storytelling. She has a proven ability to lead cross-functional teams, manage multi-million dollar budgets, and drive significant ROI through innovative B2B and B2C marketing initiatives. Her expertise spans digital marketing, content strategy, product marketing, demand generation, and brand management.
Abigail Burlington's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Conceptualized and led a global marketing campaign for a new SaaS product, surpassing lead generation targets by 40% and achieving a 25% higher conversion rate than benchmark within the first quarter post-launch.
Spearheaded a complete brand revitalization project for a mid-sized tech firm, including new messaging and visual identity, which contributed to a 60% growth in market share within two years and significantly improved brand sentiment.
Pioneered the adoption of a new marketing automation platform and advanced analytics tools, streamlining campaign workflows, improving team efficiency by 30%, and providing deeper insights into customer behavior.
Selected as a keynote speaker to present on 'The Future of AI in Personalised Marketing' at a leading industry conference, sharing insights with over 500 marketing professionals.
Boston College
The Peddie School
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Basis Technologies (formerly Centro) provides a comprehensive SaaS platform for media automation and intelligence, streamlining the entire digital media workflow for advertising agencies and brands. Their software, Basis, unifies planning, buying, activation, and analytics across all digital channels, helping users improve operational efficiency, campaign performance, and business outcomes in the complex world of digital advertising.
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