Abigail Burlington

Office of CEO, Basis
Brooklyn, New York,United States
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Who Is Abigail Burlington?

Total Experience9 years
CompanyBasis
CountryUnited States

Abigail Burlington is a dynamic and results-oriented Senior Marketing Strategist with 12 years of experience in developing and executing comprehensive marketing campaigns for high-growth technology companies. Currently based in Austin, Texas, she excels at leveraging data analytics and market research to identify emerging trends, optimize customer acquisition funnels, and enhance brand visibility. Abigail is particularly passionate about digital transformation and the intersection of technology with creative storytelling. She has a proven ability to lead cross-functional teams, manage multi-million dollar budgets, and drive significant ROI through innovative B2B and B2C marketing initiatives. Her expertise spans digital marketing, content strategy, product marketing, demand generation, and brand management.

Abigail Burlington LinkedIn pageCompany Website

How Did Abigail Burlington's Career Path Shape Their Journey?

Abigail Burlington's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Basis - Office of CEO(2025 to Present)
Moelis & Company - Administrative Assistant(2024 to Present)
Gladstone Place Partners - Analyst(2022 to 2024)
Paula Moynahan, MD - Administrator(2020 to 2021)
Megan Fox Kelly Art Advisory - Administrator(2018 to 2019)
Association of Professional Art Advisors - Intern(2017 to 2019)

What Are Abigail Burlington's Key Achievements?

Global Campaign Launch Exceeding KPIs by 40%

Conceptualized and led a global marketing campaign for a new SaaS product, surpassing lead generation targets by 40% and achieving a 25% higher conversion rate than benchmark within the first quarter post-launch.

Revitalized Brand Strategy Resulting in 60% Market Share Growth

Spearheaded a complete brand revitalization project for a mid-sized tech firm, including new messaging and visual identity, which contributed to a 60% growth in market share within two years and significantly improved brand sentiment.

Digital Transformation Initiative Leader

Pioneered the adoption of a new marketing automation platform and advanced analytics tools, streamlining campaign workflows, improving team efficiency by 30%, and providing deeper insights into customer behavior.

Keynote Speaker at MarTech Innovate Conference 2023

Selected as a keynote speaker to present on 'The Future of AI in Personalised Marketing' at a leading industry conference, sharing insights with over 500 marketing professionals.

What's Abigail Burlington's Educational Background?

Art History

Boston College

High School

The Peddie School

Buying Intent Signals for Abigail Burlington

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Basis
Total employees950
HeadquartersChicago
Founded2001

Basis Technologies (formerly Centro) provides a comprehensive SaaS platform for media automation and intelligence, streamlining the entire digital media workflow for advertising agencies and brands. Their software, Basis, unifies planning, buying, activation, and analytics across all digital channels, helping users improve operational efficiency, campaign performance, and business outcomes in the complex world of digital advertising.

Company Website
Basis Funding Information
Unknown - Total Funding Raised
$30M - Most recent funding amount
3 - Number of funding rounds
21 Jan, 2015 - Latest funding round
Lead Investors:
FTV Capital
Argentum

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