As the strategic head of 1xBet Partners, Alexey is a seasoned veteran in the iGaming affiliate marketing sphere. He is responsible for the global growth, strategic direction, and operational excellence of one of the world's largest betting affiliate networks. His core focus is on empowering partners through the development of innovative marketing tools, providing transparent and deep data analytics, and ensuring the most competitive commission structures in the industry. Alexey is a firm believer in building long-term, mutually beneficial relationships, viewing the program's success as a direct reflection of its partners' prosperity. He is a frequent speaker at major industry conferences, sharing key insights on performance marketing and emerging market trends.
1xbet Partners's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Spearheaded the expansion of the 1xBet Partners network into over 30 new GEOs, with a significant focus on Latin America and Southeast Asia, effectively doubling the active partner base in under four years.
Led the cross-functional team that developed and rolled out a new state-of-the-art affiliate dashboard, featuring real-time statistics, advanced API integrations, and automated promotional material delivery, which increased partner engagement by over 40%.
Was instrumental in the strategic initiatives that led to 1xBet Partners securing multiple prestigious industry awards, including 'Best Affiliate Program of the Year' at the International Gaming Awards (IGA), cementing its status as an industry leader.
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1xBet is a global online gambling company founded in 2007. It offers a wide range of betting products, including sports betting on numerous events, live betting, online casino games, slot machines, and live dealer games. The platform is known for its extensive market coverage, multiple language support, and various payment options, catering to a broad international audience. While originating in Russia, the company now operates internationally under a Curaçao eGaming License and has its headquarters in Cyprus.
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