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By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
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zeta global
Overview
Zeta Global is a leading data-driven marketing technology company providing enterprises with a comprehensive platform for customer acquisition, growth, and retention. Specializing in the digital marketing and advertising technology sector, Zeta Global distinguishes itself through its proprietary Zeta Marketing Platform (ZMP), an AI-powered suite designed to analyze vast consumer datasets and orchestrate personalized marketing campaigns across multiple channels. The company helps brands optimize their marketing ROI by offering solutions that span customer relationship management (CRM), data-driven insights, and omnichannel campaign execution, positioning Zeta Global as a significant player in the competitive marketing cloud landscape against other prominent marketing technology vendors.
zeta global's headcount breakdown by department
| Department | HeadCount |
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While specific department distribution data is unavailable, the estimated employee count of 2,153 strongly suggests a workforce heavily skewed towards technology and client-facing roles, characteristic of a Software-as-a-Service (SaaS) marketing technology company. A substantial portion of employees likely resides within engineering, data science, and product development departments, crucial for the ongoing development, maintenance, and enhancement of the Zeta Marketing Platform and its AI capabilities. A similarly large segment would be dedicated to sales, account management, and marketing services, focusing on acquiring new clients, nurturing existing relationships, and delivering successful marketing campaigns. Supporting functions such as operations, finance, HR, and legal would exist, although with a smaller proportion of the overall headcount. This workforce structure indicates a dual emphasis on technological innovation and revenue generation, reflecting the need to continuously improve the ZMP platform while aggressively pursuing market share and driving client success. The prioritization of technology and sales departments aligns directly with the company's business strategy of providing cutting-edge marketing solutions and achieving rapid growth in the competitive marketing technology market.
zeta global's employees by locations
No employee data available
The absence of country-specific employee data is a significant limitation for a comprehensive analysis. However, given Zeta Global's scale (2,153 employees) and its position as a global provider of marketing technology solutions, it's highly probable that the company maintains a global presence, even if not explicitly documented in the provided data. A company of this size typically requires a distributed workforce to support international clients, leverage diverse talent pools, and achieve operational efficiency across different time zones. It is likely that Zeta Global has a strong presence in North America, potentially concentrated around major technology hubs such as New York (where the company is headquartered) and California. Considering the global nature of their marketing technology offerings, it is also probable to see a presence in Europe, particularly in countries with strong marketing and technology sectors such as the UK, Germany, and France. Expanding into Asia-Pacific with offices in places like Singapore, India, or Australia would also align with typical global marketing technology company growth strategies. Without specific data, it is impossible to quantify the regional distribution precisely, but a globally focused strategy, supporting international clients and leveraging diverse skillsets, is highly probable for a company like Zeta Global.
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