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zebra technologies
Overview
Zebra Technologies Corporation (NASDAQ: ZBRA) is a global leader specializing in innovative enterprise asset intelligence solutions, encompassing barcode and RFID printers, mobile computing devices, scanners, and location-based services. Serving diverse industries such as retail, manufacturing, healthcare, transportation & logistics, and government, Zebra's key business focus lies in providing real-time operational visibility, enhanced productivity, and improved asset tracking across the supply chain. As a prominent player in the automatic identification and data capture (AIDC) market and a key enabler of IoT solutions, Zebra competes with companies like Honeywell and Datalogic, offering integrated hardware, software, and services solutions to enhance its competitive edge and market penetration.
zebra technologies's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 116 |
Consulting | 84 |
Service | 469 |
Design | 87 |
Education | 17 |
Finance | 236 |
Management | 61 |
Hr | 95 |
Legal | 67 |
Marketing | 153 |
Medical | 9 |
Operations | 498 |
Department | 1565 |
Product | 158 |
Management | 226 |
Estate | 1 |
Research | 294 |
Sales | 809 |
Technical | 1892 |
Trades | 44 |
Zebra Technologies' department distribution reveals a technology-centric yet balanced organization, essential for a company focused on developing and delivering integrated hardware and software solutions. With a substantial Technical department comprising approximately 16.5% of the workforce, Zebra demonstrates a strong commitment to research, development, and engineering, reflecting the company's core competency in designing and manufacturing specialized hardware. The significant investments in Research and Product development further solidify this innovative focus, ensuring the continuous evolution of their solutions to meet the demands of dynamic IoT and AIDC markets. The Sales and Customer Service departments, representing a combined 11% of the workforce, indicate a robust commercial infrastructure critical for supporting Zebra's global customer base and ensuring effective market reach. This is essential for enterprise-level deployments where ongoing support, training, and lifecycle management are vital. The presence of dedicated Marketing and Project Management teams further supports these customer-facing activities. The Operations department, along with the large 'Other' category, likely encompasses critical supply chain, manufacturing, and logistics functions. The comparatively smaller Consulting and Design teams suggest that Zebra's strategic focus is on its integrated product platform rather than extensive custom solution development, although these capabilities remain important. The relatively lean corporate overhead departments (Administrative, Finance, HR, Legal, and General Management) reflect the efficiency of a mature, publicly traded company. Overall, Zebra's organizational structure is well-aligned with its business strategy, prioritizing technology innovation, customer support, and operational excellence to maintain its leading position in the enterprise asset intelligence space.
zebra technologies's employees by locations
Employee Count by Country
Total: 6,879 employees
Zebra Technologies demonstrates a truly global presence, with a workforce distributed across over 50 countries, reflecting its international market reach and supply chain operations. The United States, housing the largest single workforce hub, underscores Zebra's North American roots and leadership, while also serving as a center for corporate functions and strategic R&D activities. North America and Western Europe collectively account for a substantial portion of the employee base, highlighting Zebra's presence in established, high-value markets. A significant portion of the workforce is strategically located in the Asia-Pacific region, specifically in countries like India, China, Malaysia, and Singapore. This emphasizes Zebra's commitment to capturing growth opportunities in emerging markets and leveraging cost-effective engineering and manufacturing resources in the region. The presence in Latin America and Eastern Europe supports regional growth initiatives and provides sales, support, and potentially manufacturing capabilities within those geographies. The targeted presence in Africa and the Middle East demonstrates Zebra's commitment to serving multinational clients and expanding its global footprint. The geographic diversity supports Zebra's ability to provide localized customer support, manage supply chain logistics efficiently, and comply with diverse regulatory environments. This distributed model allows Zebra to capitalize on growth opportunities across different economic environments, maintain responsiveness to local market needs, and sustain its competitive advantage in the global AIDC and IoT markets.
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