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workiva
Overview
Workiva Inc. (WK) is a prominent Software as a Service (SaaS) provider specializing in cloud-based connected reporting and compliance solutions. They operate primarily within the enterprise software sector, offering a unified platform, Wdesk, that enables organizations to streamline complex reporting processes, improve data integrity, and ensure regulatory compliance. Workiva holds a strong market position as a leading vendor for organizations, particularly large enterprises and regulated industries, seeking to modernize their financial, regulatory, and environmental, social, and governance (ESG) reporting processes, thereby enhancing transparency and stakeholder confidence.
workiva's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 19 |
Consulting | 165 |
Service | 267 |
Design | 47 |
Education | 11 |
Workiva's department distribution reveals a technology-driven and client-centric business model. The sizable 'Technical' department (555 employees) underscores the importance of ongoing platform development, maintenance, and innovation for their SaaS offering. The second-largest department, 'Other' (501 employees), likely encompasses specialized roles crucial to their evolving business, such as data science, security, or specialized engineering teams supporting emerging product features. A robust 'Sales' team (377 employees) highlights Workiva's commitment to expanding its market reach and driving revenue through new customer acquisition, while the substantial 'Customer Service' department (267 employees) emphasizes their dedication to customer success, retention, and ensuring a high-quality user experience. The 'Consulting' department (165 employees) signifies a value-added service offering, indicating that Workiva provides expertise in platform implementation, optimization, and best practices. The relatively smaller 'Marketing' department (101 employees) might suggest a focus on targeted account-based marketing and client retention strategies, complementing the efforts of the sales and consulting teams. The presence of 'Product' (79 employees) further reiterates that Workiva is continuously investing in their core platform, while a decent headcount within 'Research' (36 employees) indicates their commitment to exploring and incorporating new technologies and approaches to their offerings. Overall, the department distribution suggests a balanced approach, prioritizing technology, sales, customer success, and consulting to deliver and support its connected reporting platform.
workiva's employees by locations
Employee Count by Country
Total: 2,456 employees
Workiva's global workforce distribution is heavily concentrated in the United States (1868 employees), reflecting its headquarters and core operational base. However, the company also exhibits a significant presence in Northern Europe, particularly the United Kingdom (172) and the Netherlands (131), demonstrating strategic expansion into the European market, specifically targeting countries with robust regulatory environments and multinational corporations. The presence in Singapore (37) and Australia (23) signals an expanding operation in the Asia-Pacific region, likely driven by the increasing demand for regulatory compliance solutions among companies operating in those markets. Smaller employee counts in other European countries like Germany, Spain, and France, along with Canada and Brazil, indicate a phased international expansion approach, targeting key economic hubs and regions with strong demand for connected reporting solutions. The limited presence in other countries suggests either pilot programs, localized sales and support efforts, or a nascent stage of market exploration. Considering the nature of Workiva's business, which caters to companies with complex reporting needs and regulatory obligations, their geographic strategy is aligned with targeting regions characterized by strong economies, mature capital markets, and stringent regulatory frameworks. Therefore, Workiva prioritizes the North American market, strategically expands into key regions in Europe and Asia-Pacific, reflecting the global demand for their connected reporting platform among multinational organizations.
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