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whoop
Overview
WHOOP is a leading human performance company specializing in wearable technology and data-driven insights to optimize health and fitness. The company operates in the burgeoning health and wellness technology sector, distinguishing itself with a subscription-based model that provides personalized, actionable recommendations based on recovery, sleep, and strain metrics. WHOOP's focus on advanced analytics and community engagement positions them as a prominent player in the competitive wearable market, catering to athletes, fitness enthusiasts, and individuals seeking a holistic and data-backed approach to well-being and performance enhancement.
whoop's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 14 |
Consulting | 2 |
Service | 71 |
Design | 16 |
Education | 2 |
Finance | 23 |
Management | 11 |
Hr | 19 |
Legal | 7 |
Marketing | 45 |
Medical | 4 |
Operations | 40 |
Department | 138 |
Product | 21 |
Management | 8 |
Estate | 0 |
Research | 33 |
Sales | 10 |
Technical | 201 |
Trades | 0 |
WHOOP's departmental structure reveals a strong emphasis on technology and product development, which is crucial for a company centered around a sophisticated wearable device and its associated data analytics platform. The significant number of employees in 'Technical' (201), 'Research' (33), and 'Product' (21) roles demonstrates a commitment to innovation, continuous improvement, and maintenance of their core technology. The substantial 'Other Department' headcount (138) likely includes specialized roles critical to the WHOOP band's functionality. The robust 'Customer Service' department (71) highlights the importance of user experience and support, vital for retaining subscribers in their recurring revenue model. The 'Marketing' (45), 'Operations' (40), 'Finance' (23), and 'HR' (19) departments show a balanced approach to supporting business functions necessary for scalable growth. The relatively small 'Sales' team (10) suggests a digital-first sales strategy, leveraging online marketing, partnerships with fitness influencers, and direct-to-consumer sales through their platform. The presence of a 'Medical' department (4) indicates a focus on the scientific validation and medical relevance of their data analysis, enhancing credibility and potentially opening doors to partnerships with healthcare providers. Overall, the structure underscores WHOOP's identity as a tech-heavy company with a balanced functional approach aligned with its subscription-based model and data-driven focus.
whoop's employees by locations
Employee Count by Country
Total: 665 employees
WHOOP's global workforce distribution is heavily concentrated in North America, with a dominant presence in the United States (520 employees), indicating that its core operations, research and development, and key leadership functions are primarily based there. The significant presence in Mexico (45 employees) likely supports engineering or customer service functions. The presence in Ireland (70 employees) suggests a strategic European hub, potentially for customer support, engineering or operational efficiencies, benefiting from Ireland's business-friendly environment and access to the EU market. The smaller teams in countries like the United Kingdom, Canada, Australia, and Germany signal efforts to support regional marketing, sales, and localized customer support to cater to international markets. The limited headcount in other countries suggests a centralized operational model, with international locations serving primarily as satellite offices or providing support for specific regional functions. This geographic strategy reflects a balanced approach: maintaining a strong domestic base while strategically expanding into key international markets to support growth and cater to the global appeal of their health and fitness tracking services.
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