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whatnot
Overview
Whatnot is a rapidly growing live video shopping platform specializing in collectibles and sought-after goods. It operates as a two-sided marketplace, connecting sellers with eager buyers in real-time auctions and sales streamed live. Focused on fostering a vibrant community around categories like trading cards, rare sneakers, vintage clothing, and collectibles, Whatnot leverages the immediacy and engagement of live video to create an interactive and dynamic e-commerce experience. As a key player in the live commerce sector, Whatnot competes with platforms like TalkShopLive and competes with traditional e-commerce giants by offering a unique and engaging format. The company is recognized for its strong community focus and is a disruptor in the traditionally asynchronous e-commerce space.
whatnot's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 8 |
Consulting | 3 |
Service | 58 |
Design | 12 |
Education | 0 |
Whatnot's departmental distribution reflects a company in high-growth mode, heavily invested in supporting its live video commerce platform. A substantial Technical department (184 employees) indicates a strong commitment to platform stability, scalability, and innovation, crucial for maintaining a reliable and engaging live streaming experience. The large Sales department (113 employees) highlights the importance of seller acquisition and onboarding, as well as driving revenue generation within the marketplace. The 'Other' department (155 employees) likely plays a critical role in community management, moderation, and live stream production support, ensuring a safe and engaging environment for both buyers and sellers. Customer Service (58 employees) addresses user inquiries and issues, while Marketing (33 employees) focuses on brand awareness, user acquisition, and engagement strategies. Operations (32 employees) likely manages the logistics and workflows related to the platform's functionality and seller operations. A smaller Product team (19 employees) might indicate a focus on iterative feature development and responsiveness to user feedback, while Design (12 employees) ensures a visually appealing and intuitive user interface. The HR (39 employees), Finance (15 employees), and Legal (16 employees) teams support the overall business operations and compliance requirements. This distribution suggests a focus on technology, sales, and community building, mirroring the core tenets of a fast-growing live video commerce platform in the collectibles space. The relatively small size of research (5 employees) suggests the focus is more on current market trends rather than pure blue sky innovation.
whatnot's employees by locations
Employee Count by Country
Total: 724 employees
Whatnot's geographic footprint is primarily centered in the United States (614 employees), which aligns with its origin and core market. A significant presence in Europe, particularly in Ireland (18 employees), the United Kingdom (34 employees), Germany (8 employees), Poland (24 employees), and France (3 employees), suggests a strategic focus on expanding into European markets. This European presence likely supports localized marketing, seller onboarding, and customer support to cater to the growing number of international users. Canada (11 employees) indicates a moderate presence in North America outside the US. The relatively small number of employees in other countries, including India, the Netherlands, Japan, and several others, indicates an early stage of exploration and potential future expansion opportunities. The EMEA presence could be strategically placed to leverage talent pools with expertise in engineering (Poland), while also managing logistics, operations and seller onboarding. It's probable that the concentration of employees aligns with areas where Whatnot has seen the most seller growth or anticipates high market potential. The limited presence in Latin America and Asia Pacific suggests that these regions are not currently a strategic priority, but may be considered in the future as the company continues to scale globally.
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