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Multithread effectively and personalize outreach to convert deals faster
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Elevate social presence and drive business growth from social media
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Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
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weedmaps
Overview
Weedmaps, a subsidiary of WM Technology, Inc. (MAPS), operates as a leading technology and media platform within the legal cannabis industry. As a comprehensive online marketplace, Weedmaps connects consumers with licensed cannabis retailers, brands, and products, providing detailed information on cannabis strains, product availability, and dispensary locations. The platform also facilitates online ordering and delivery services where permitted by local regulations. Weedmaps' key business focus lies in empowering consumers with access to information and facilitating transactions within the evolving legal cannabis landscape, while providing retailers and brands with the tools to reach and engage their target audiences. The company holds a prominent market position as a go-to resource for cannabis information and a crucial link between cannabis businesses and consumers, particularly in North America.
weedmaps's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 10 |
Consulting | 4 |
Service | 14 |
Design | 12 |
Education | 0 |
Finance | 20 |
Management | 6 |
Hr | 14 |
Legal | 6 |
Marketing | 36 |
Medical | 1 |
Operations | 12 |
Department | 55 |
Product | 21 |
Management | 4 |
Estate | 0 |
Research | 19 |
Sales | 59 |
Technical | 100 |
Trades | 1 |
The departmental structure at Weedmaps clearly reflects its position as a technology-driven platform operating within a highly regulated and competitive market. The largest segment, 'Technical' (100 employees), signifies the core importance of maintaining and innovating their online platform, mobile applications, and associated infrastructure. The significant investment in 'Sales' (59 employees) and 'Marketing' (36 employees) underscores the critical need to acquire and retain both dispensary clients and consumer users within a complex and often fragmented legal landscape. Furthermore, the presence of 'Product' (21 employees) and 'Research' (19 employees) teams suggests a dedication to data-driven product development and continuous improvement of the user experience. The relatively smaller size of 'Customer Service' (14 employees) could point to a focus on self-service resources and platform automation, although this may be an area requiring further investment given the complexity of cannabis regulations and consumer education needs. The large 'Other Department' category (55 employees) requires deeper investigation, potentially encompassing compliance, content creation, or specialized support functions critical to navigating the legal and regulatory requirements in different jurisdictions. Overall, the workforce allocation demonstrates a strategic balance between technology, revenue generation, and product innovation, essential for success in the rapidly evolving cannabis market.
weedmaps's employees by locations
Employee Count by Country
Total: 394 employees
Weedmaps exhibits a strong geographic concentration in the United States (383 employees), directly reflecting its operational focus on the North American cannabis market. The smaller presence in Canada (7 employees) aligns with the expansion of legal cannabis markets there, representing an important strategic growth area. The minimal presence in Germany (2 employees), Hong Kong (1 employee), and Spain (1 employee) suggests a nascent exploration of international markets, possibly focused on preliminary market research, business development, or providing technology support for partnerships in regions where cannabis legalization is underway. This suggests a strategy that prioritizes dominating the North American market while selectively pursuing opportunities in international markets as regulatory environments evolve. The workforce data supports a predominantly domestic model, leveraging the significant potential within the US market while carefully considering strategic investments in other countries with developing cannabis regulations, potentially focusing on technology or partnership support rather than large-scale operations initially.
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