Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
.png)
.png)
Overview
X, formerly known as Twitter, is a global social media platform operating within the Information Technology sector. Its core business revolves around microblogging and social networking, enabling users to share concise messages, images, and videos in real-time. While striving to be a platform for free speech, X generates revenue primarily through advertising and data licensing. Despite facing increasing competition and controversies, X maintains a significant market position as a source of breaking news, public discourse, and viral trends, competing directly with other social media giants like Meta (Facebook, Instagram, Threads) and emerging platforms.
twitter's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 0 |
Consulting | 0 |
Service | 0 |
Design | 0 |
Education | 0 |
The departmental breakdown reveals a disproportionate focus on marketing (7 employees), suggesting this entity may be a specialized regional office or a subsidiary with a strong emphasis on advertising and market penetration. The limited presence in core areas like product development, engineering (technical staffing at 1 employee), and customer service indicates that this may not be a core technology development or operational center. Sales (2 employees) are also lightly represented, suggesting the marketing efforts are driving revenue or that sales activities are managed centrally or outsourced. The minimal investment in research (1 employee) further supports this view, pointing to a model that prioritizes marketing initiatives over deep technical innovation or product-led growth. This department structure is unusual for a company the size of X globally, suggesting this smaller entity operates more as a marketing and sales arm for a specific geographic area or project, rather than a comprehensive business unit.
twitter's employees by locations
Employee Count by Country
Total: 12 employees
The geographic distribution exhibits a strong bias towards the United States (6 employees), indicating the entity's headquarters or a major operational center is located there. The presence of single employees in countries such as the United Kingdom, Brazil, Cameroon, Spain, Philippines, and Indonesia suggests a nascent global presence, potentially supporting localized marketing efforts, customer support, or remote development initiatives. This distribution indicates a limited and relatively immature global footprint compared to X's overall reach. While X has a global user base, this particular entity's structure appears to be primarily focused on the US market with a small, distributed team supporting specific international regions or projects. This approach likely allows X to test market penetration or leverage lower-cost resources in select international markets before committing to larger-scale operations. It is also possible that these are individual remote workers in specific geographic locations and are not necessarily indicative of dedicated, substantial operations in those markets.
Want to stay ahead of twitter's org changes?
Get alerts when hiring spikes or teams shift focus
Track changes vs. competitors
Spot warm GTM signals early