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trustpilot
Overview
Trustpilot is a leading global online review platform that facilitates trust and transparency between businesses and consumers. Operating within the Customer Experience (CX) and TrustTech industries, Trustpilot enables businesses to collect, manage, and leverage customer reviews to improve their services, build brand reputation, and drive sales. It provides consumers with a platform to share authentic feedback, influencing purchasing decisions and holding businesses accountable. As a major player in the online review space, Trustpilot distinguishes itself through a strong emphasis on verified reviews, proactive measures against fake reviews, and a commitment to fostering a more trustworthy online marketplace, positioning it as a key competitor to platforms like Yelp and Google Reviews.
trustpilot's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 12 |
Consulting | 9 |
Service | 166 |
Design | 7 |
Education | 3 |
Finance | 33 |
Management | 18 |
Hr | 29 |
Legal | 16 |
Marketing | 32 |
Medical | 0 |
Operations | 28 |
Department | 197 |
Product | 28 |
Management | 11 |
Estate | 0 |
Research | 31 |
Sales | 210 |
Technical | 127 |
Trades | 0 |
Trustpilot's department distribution paints a picture of a company heavily invested in sales, customer success, and technology, crucial for operating a global review platform. The substantial Sales department (210 employees) emphasizes the company's focus on business acquisition and revenue generation, highlighting the importance of convincing businesses to subscribe to Trustpilot's review management and marketing tools. A large Customer Service department (166 employees) reinforces the commitment to maintaining platform integrity and user satisfaction, addressing concerns from both businesses and consumers to ensure the validity and value of the review ecosystem. The robust Technical department (127 employees) demonstrates the tech-driven nature of the business, focused on developing, maintaining, and securing the platform's infrastructure, crucial for handling vast amounts of data and ensuring a seamless user experience. The significant 'Other Department' category (197 employees) likely encompasses crucial functions such as content moderation, fraud detection, data analysis, and legal compliance, integral to maintaining the quality and trustworthiness of the reviews. The presence of Research (31 employees) along with Marketing (32 employees) shows dedication to refining the product and understanding market trends to maintain competitiveness. Finance (33) and HR (29) demonstrate support for the platform operation and ensure scalability. Overall, the department structure suggests a sophisticated and balanced organization that is tech-enabled, sales-driven, and intensely focused on maintaining customer trust and satisfaction in a high-stakes, competitive online environment.
trustpilot's employees by locations
Employee Count by Country
Total: 957 employees
Trustpilot's global workforce distribution indicates a strong presence in Europe and North America, with emerging hubs in other regions. The United Kingdom (393 employees) and Denmark (253 employees) serve as primary operational centers, likely reflecting the company's origins and established market presence in those regions. The significant United States (166 employees) workforce underscores the importance of the North American market to Trustpilot's growth strategy. While employees are globally distributed throughout 24 countries, the higher concentration in the UK, Denmark, and US suggest these as key regions. Germany (28), the Netherlands (21), Sweden (14) and Australia (17) demonstrate a commitment to serving prominent developed economies with high levels of online consumerism. Smaller teams in countries within Southern Europe, such as Italy (30), may represent regional sales or support hubs that could be the foundation for future expansion. The limited presence in Africa, Asia, and South America demonstrates potential for expansion into emerging economies, possibly starting with countries such as Egypt (6), India (5), and Bangladesh (4). The workforce distribution reflects Trustpilot's business model targeting businesses in developed economies that value online reputation management, where consumer review culture is prevalent. This geographically diverse team enables localized sales efforts, customer support, and potentially content moderation capabilities tailored to specific languages and cultural contexts.
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